Digi Cars Group showcasing line-up, armoured Chery at EidFest
Digi Cars Group, a dealership group in the South African automotive industry, is making an impact at this year’s EidFest, which is taking place at the Gallagher Convention Centre from Thursday, 20 February to Sunday, 23 February 2025.
Share with friends
With an expected 40 000 attendees, this premier event presents the perfect platform for Digi Cars Group to display a selection of vehicles from their Chery Omoda and Jaecoo dealerships.
These vehicles are becoming increasingly popular in the South African vehicle market, and the Digi Cars team will be in full force at the event. The group will also be featuring their Chery Tiggo 8 Pro Max with B4 discreet armour by Armoured Mobility.
Armoured Mobility, under the Digi Cars Group umbrella, specialises in building and retailing bullet-proof vehicles. The Armoured Chery provides protection against everyday threats and is ideal for protection against hijackings and robberies. It is designed to withstand handgun fire, the most common weapon used in violent crimes. With only around 120kg of added weight, affordable and financeable, it’s a game changer for South Africans looking for that added protection.
The group, which includes Chery Sandton, Chery Northcliff, Omoda Sandton, Omoda/Jaecoo Melrose Arch, Digi Cars, Olgars Auto, and Armoured Mobility, has built a solid reputation for combining luxury and security.
“At the Digi Cars Group, our mission is to revolutionise the car-buying experience through technology and customer-focused solutions,” says Azhar Abed, Group Franchise Director. “We are proud to showcase vehicles that reflect our dedication to innovation, including the armoured Chery Tiggo 8 Pro Max, which highlights our ability to cater to both lifestyle and security-conscious buyers.”
In addition to a line-up of vehicles, the Digi Cars Digital Kiosk will be available at the EidFest, allowing attendees to explore the full range of vehicles digitally. This immersive, interactive experience will provide visitors with in-depth vehicle specifications, financing options and real-time inquiries, ensuring a seamless connection between customers and their next vehicle.
EidFest brings together fashion, jewellery, homeware, decor, exotic food and global exhibitors under one roof. The festival is also a major business networking hub, featuring a dedicated Business Lounge where entrepreneurs and investors can explore opportunities, including the latest in automotive innovation.
The Kia Carens nameplate makes its return to South Africa, this time as a seven‑seater designed with families in mind. It combines Sport Utility Vehicle (SUV) styling with Multi-Purpose Vehicle (MPV) practicality, offering space, comfort and efficiency, Kia says.
Volvo has confirmed that its vehicles will now integrate Google’s Gemini artificial intelligence system. This development builds on the company’s existing collaboration with Google, which already provides Android Automotive OS and Google services in Volvo models.
New vehicle sales in 2026 continued their positive trend in April, with the 47 979 units sold marking the best April figure since 2013. This represents a remarkable performance by local automotive retailers despite a host of economic headwinds and a challenging trading environment.
Volvo has confirmed that its vehicles will now integrate Google’s Gemini artificial intelligence system. This development builds on the company’s existing collaboration with Google, which already provides Android Automotive OS and Google services in Volvo models.
New vehicle sales in 2026 continued their positive trend in April, with the 47 979 units sold marking the best April figure since 2013. This represents a remarkable performance by local automotive retailers despite a host of economic headwinds and a challenging trading environment.
April 2026 marked a turning point in South Africa’s economic landscape, as global energy markets were jolted by escalating geopolitical tensions in the Middle East, according to naamsa | The Automotive Business Council.