The South African Car of the Year (COTY) competition sponsored by Old Mutual Insure concluded its evaluations for the 2024 annual competition.
The comprehensive regimen testing vehicles' performance across key disciplines took place in high seasonal temperatures and included acceleration, handling, braking, wet-surface stability, fuel economy and, where applicable, off-road capabilities.
On the first day of the three-day event, the 27 jurors participated in a training session at the OMI COTY Training Academy to hone their assessment skills. This was followed by two days of on-track and off-track testing.
Throughout the test days, diverse evaluations assessed the vehicles' design, engineering, technology, powertrain, practicality, safety, ride, handling and overall standard of excellence in relation to their segment peers.
Value for money, a crucial criterion in the competition, will come under additional scrutiny in a follow-up study conducted by Lightstone Automotive.
As COTY's automotive information partner, Lightstone Automotive supplies data like average monthly sales volumes per product and market segment, and specification-adjusted competitor pricing to complete the scoring process. The jury's results are formally audited.
The field of contenders is diverse, ranging across eight categories. From affordable compacts to sensible family offerings, ultra-luxurious saloons and snarling performance vehicles, the line-up is representative of the breadth of the new car market in South Africa. But there can only be one 2024 Car of the Year.
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I always do like seeing other people dance in their cars. It's one of the things that makes me happy.
Ariel Gore
The Automotive Business Council (naamsa) recently submitted its quarterly review of business conditions for the South African motor vehicle manufacturing industry, during the second quarter of 2025, to the Department of Trade, Industry and Competition (DTCI).
Africa's automotive sector is experiencing a significant transformation, with Morocco emerging as a rising star while traditional leader, South Africa, faces mounting challenges.
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