Haval says that the appointment fits into its investment strategy to grow its presence in the Southern African market, increase its market share and create more effective marketing strategies. It also aims to grow its product portfolio significantly in the next 18 months.

Conrad was the Director of Sales Operations at Ford South Africa. Before taking up this role at Ford, he spent many years in the local automotive industry and three years in China on an international assignment. This, according to Haval, gives him a sound understanding of Chinese business and relations between the two countries.

Says Conrad: “It is not often that you are presented with an opportunity to join a young and upcoming brand in the automotive sector. I look forward to the challenge and trust I can add to the tremendous growth Haval is experiencing in Southern Africa.

“Haval is currently the fastest-growing automotive brand when measured year on year. From what I was privileged to do far, all I can say, is that I am joining the team at a very exciting time.”

GWM is in its 15^th year of operations in SA, and Haval has been on sale for the past five years.