
SA Auto Week to take place in Eastern Cape during October
Despite potential headwinds, South Africa’s automotive industry remains committed to long-term growth and resilience.
- Industry News
- 2 April 2025
Haval Motors South Africa has appointed Conrad Groenewald to the newly created position of Chief Operations Officer. The appointment is effective from 1 July 2022.
Haval says that the appointment fits into its investment strategy to grow its presence in the Southern African market, increase its market share and create more effective marketing strategies. It also aims to grow its product portfolio significantly in the next 18 months.
Conrad was the Director of Sales Operations at Ford South Africa. Before taking up this role at Ford, he spent many years in the local automotive industry and three years in China on an international assignment. This, according to Haval, gives him a sound understanding of Chinese business and relations between the two countries.
Says Conrad: “It is not often that you are presented with an opportunity to join a young and upcoming brand in the automotive sector. I look forward to the challenge and trust I can add to the tremendous growth Haval is experiencing in Southern Africa.
“Haval is currently the fastest-growing automotive brand when measured year on year. From what I was privileged to do far, all I can say, is that I am joining the team at a very exciting time.”
GWM is in its 15th year of operations in SA, and Haval has been on sale for the past five years.
Despite potential headwinds, South Africa’s automotive industry remains committed to long-term growth and resilience.
South African consumers demonstrated a strong appetite for new passenger vehicles in March, according to figures released by the Automotive Business Council (naamsa).
Just a few days after its official introduction to the South African market, the TopGear SA team, in a convoy of Nissan Navara Warriors, has embarked on a record-breaking expedition into South Africa’s most extreme hinterland.