According to a Reuters report, South Africa is engaged in discussions with Chinese automotive manufacturers to encourage local investment, with at least one company showing considerable interest in establishing production facilities in the country, a senior government official revealed on Wednesday.
Africa's most advanced automotive manufacturing centre finds itself at a critical juncture, grappling with declining domestic output while simultaneously experiencing a substantial increase in vehicle imports, predominantly from China.
The competitive landscape is becoming increasingly fierce, with established players such as Toyota and Volkswagen now competing for market share against electric vehicle manufacturer BYD, alongside Chery, Great Wall Motor (GWM) and Beijing Automotive Group (BAIC).
Speaking to parliamentarians, Trade, Industry & Competition Deputy Minister, Zuko Godlimpi, confirmed that negotiations are currently underway with several Chinese automakers regarding the establishment of local manufacturing operations rather than continuing with imports.
"One area of particular interest for them is investment in hybrid and electric vehicles, as these represent the market segment they are serving globally," Zuko explains.
The deputy minister disclosed that one Chinese company held discussions with the trade and industry department in August, expressing keen interest in establishing operations in either East London or Port Elizabeth.
As Chinese automakers seek to escape the pressures of a destructive price war in their domestic market, they are increasingly turning to Africa in pursuit of profitability. BYD and Chery are among approximately 15 Chinese automotive brands currently active in South Africa, with Geely, Leapmotor, and Changan preparing to enter the market in the near future.
South Africa is simultaneously reviewing its tariff structure as part of efforts to shield the domestic automotive sector from low-cost imports.
"We have been working to increase import duties to their maximum permissible levels to ensure that inexpensive imports do not undercut vehicles manufactured in South Africa," Zuko states, acknowledging that implementing such changes requires considerable time.
The developments highlight South Africa's strategic position as both a gateway to the African continent and a potential manufacturing hub for Chinese automotive companies seeking to diversify their global operations beyond their increasingly competitive home market.
Photo: Lenny Kkuhne – Unsplash.
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Chinese automotive giant, Chery, is engaged in talks with multiple car manufacturers in South Africa about sharing production facilities to build its vehicles locally, the company's regional chief has revealed to Reuters.
Motor industry leaders are anticipating a sharp fall in American electric vehicle sales after the elimination of a vital R135 000 tax incentive for purchasers.
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A light on my car’s dashboard came on, and instead of fixing the problem, I waited for the bulb to burn out. Crisis solved.
Jarod Kintz
September 30, 2025 will be remembered as a landmark day for both the South African automotive sector and for Foton globally, says the Chinese manufacturer after its first pre-production Completely Knocked Down (CKD) Foton pickup rolled off the assembly line at its local plant.
Chinese automotive giant, Chery, is engaged in talks with multiple car manufacturers in South Africa about sharing production facilities to build its vehicles locally, the company's regional chief has revealed to Reuters.
Motor industry leaders are anticipating a sharp fall in American electric vehicle sales after the elimination of a vital R135 000 tax incentive for purchasers.
