Chery’s latest international brand, LEPAS, has reached a major milestone as its first model – the L8 – officially rolls off the production line.
Designed to support Chery’s premium positioning and global expansion, LEPAS aims to fill a market gap with a fresh take on elegant travel, guided by the brand’s philosophy: “Colourful Life, Masterful Drive”.
The LEPAS L8 caters to urban elites seeking a premium vehicle. Beyond the L8, LEPAS will expand its line-up to cover all mainstream segments, building a diverse portfolio.
The new brand name fuses “LEAP” AND “PASSION”, symbolising dynamism and vitality while balancing elegance with fervour. The “Leopard Aesthetics” design, inspired by the American leopard’s muscular contours, creates boundary-defying visual signatures, says Chery.
“Chery’s continued expansion into global markets is a clear reflection of its ambition and ability to evolve with the needs of today’s discerning drivers,” says Verene Petersen, National Marketing Manager for Chery South Africa. “The introduction of LEPAS, and its first model, the L8 luxury SUV, adds a dynamic new layer to Chery’s growing portfolio, combining refined design and premium innovation to meet the expectations of a new generation of consumers.”
The debut was marked by a live unveiling attended by global partners and media, where Zhu Shaodong, Executive Vice President of Chery International Business Division, and Cao Bin, Chief Technology Officer of Chery, presented the brand’s first vehicle.
“LEPAS represents the Chery R&D team’s relentless pursuit of excellence,” says Cao. “From design and engineering validation to mass production, we have meticulously refined every detail to meet the highest global standards. Moving forward, we will ensure a seamless product roll-out, delivering vehicles that align with the needs of international markets.”
Chery, one of the major Chinese players in the South African automotive landscape, will build on its local success with the expansion of its range next year, with the inclusion of the new Himla bakkie.
In South Africa, a car is more than a convenience, it’s a lifeline. For many, it’s how they get to work, take children to school, or keep small businesses running, especially when public transport often falls short.
Jetour has launched its new T1 and T2 models locally, which will officially go on sale mid-November at over 55 Jetour dealerships across Southern Africa.
Advertisement
Advertisement
You can't build a reputation on what you are going to do.
Henry Ford
In South Africa, a car is more than a convenience, it’s a lifeline. For many, it’s how they get to work, take children to school, or keep small businesses running, especially when public transport often falls short.
Jameel Motors South Africa introduced Changan into South Africa with a high-energy overnight stay at Sun City.
The first production-ready locally assembled Foton Tunland bakkies will be ready early next year and will form part of the brand’s drive to expand its footprint in Africa.
