The programme aims to strengthen technical expertise in key markets, including Africa, and to enhance support for CSH models.

The initiative forms part of Chery’s ongoing commitment to standardised, professional after-sales service, with plans to establish four regional training centres in 2026 to deliver more localised and responsive technical support.

“South African customers expect vehicles that can handle real-world conditions, and they expect service teams that can match that standard,” says Floris du Toit, Aftersales Director at Chery South Africa.

“By investing in global technical training and expanding regional support structures, Chery is strengthening the confidence that local customers can have in the brand, not only in product, but in the ownership experience as well,” Floris adds.

Chery says the investment in global training and regional support structures reinforces customer confidence by ensuring that advanced vehicle technologies are backed by well-trained service teams.

Chery Group has recently concluded a centralised global maintenance technical training program involving participants from 18 countries. The three-day training enhanced the capabilities of technical service personnel from several regions, including Africa, particularly in the servicing of CSH models.

This marks an important milestone in the development of Chery’s standardised global service network. It also represents the ongoing implementation of the Chery Family Care service philosophy in international markets, aimed at delivering a consistent and reliable service experience to customers worldwide.

As Chery’s new energy vehicles continue to expand across the global markets, its after-sales service capabilities must evolve accordingly. The training programme focused on the technical areas of CSH models, providing instruction on the principles of the three-electric system, charging system diagnostics and troubleshooting, standardised battery removal and installation, and performance testing protocols.

The programme enabled technicians to deepen their understanding of core technical principles while improving their ability to efficiently resolve real-world issues. The objective of the training system is to establish consistent and professional service standards across global markets, ensuring that, regardless of location, customers receive reliable support.

Chery plans to establish four regional training centres in 2026. This strategic initiative aims to create a more localised and responsive technical support system. Each centre will be designed with careful consideration of local market needs and environmental conditions; for example, specialised training may address specific climate conditions or regional usage patterns.