Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
OMODA South Africa held an exclusive soirée to preview its upcoming C9 luxury flagship model, giving high-profile guests a taste of this eagerly anticipated newcomer’s distinctly upmarket character.
Held at Langhams Lifestyle Estate in Fourways, Johannesburg, the specially curated evening event was held in collaboration with Absa, OMODA’s vehicle-finance alliance partner and one of Africa’s largest diversified financial services groups.
Guests included A-list celebrities such as Khosi Nkosi, Dr Khanyile, Gogo Skhotheni, Khosi Twala and Brian Temba, to name but a few. In addition, Absa representatives, members of the media and government officials were in attendance, along with sought-after visual artist, Ramarutha Makoba.
Invited guests had the opportunity to “leave their mark” on a special canvas, which Makoba will soon transform into a one-of-a-kind work of art. The final artistic piece will be revealed at the official launch of the OMODA C9 in October 2024, before being auctioned off for charity.
“Considering that the new C9 is itself a true masterpiece of automotive design, our collaboration with an artist of Ramarutha’s stature is fitting. Of course, this initiative will also allow OMODA to give back to the community, with the proceeds of the artwork auction to be donated to a charity that will be announced at the C9’s launch,” says Shannon Gahagan, National Brand and Marketing Manager for OMODA & JAECOO South Africa.
Charl Potgieter, Managing Executive at Absa Vehicle and Asset Finance, added that the evening’s events showcased the values that underscore Absa’s partnership with OMODA and JAECOO Finance, an Absa product, is centred on helping customers realise their dreams of vehicle ownership but extends beyond vehicle finance.
“Strengthening Absa’s position as the bank of choice in the automotive industry, our partnership with OMODA is a truly multifaceted one, as this evening’s event has demonstrated. We are delighted that our collaboration with OMODA is centred on making a meaningful contribution to the local economy, as we drive innovation and accessibility in South Africa’s fast-paced automotive financing sector,” says Charl.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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