Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Bridgestone Southern Africa (BSAF) has relocated its Bridgestone Mining Solutions store from the Northern Cape town of Postmasburg to the Kathu mining town in the same province.
The store’s new site officially launches in March 2022, offering its comprehensive range of Off-The-Road (OTR) Tyre repairs and wheel alignment for passenger vehicles.
It will also now offer 4IR Technologies, such as iTrack 2 and Toolbox, digital systems that ensure tyre safety and efficient usage management, on top of traditional tyre fitment offerings, making it the flagship store in the Mining Solutions network.
“This relocation brings us closer to our mining clients in the region, so we can provide them with an enhanced service,” says Anton Wessels – Commercial Sales Director at Bridgestone Southern Africa. “OTR tyre repairs require specialised expertise and a close working relationship with customers. Also, the iTrack 2 is a specialised technology that is a game changer for tyre safety, which ensures the efficient use of tyres, whilst maximising productivity for mining clients.”
In addition to moving closer to existing mining customers and new potential customers (including Mokala Mine and East Manganese, to name a few) and thus reducing the distance for customers and improve service times, Bridgestone is also looking to enhance the working environment for employees and provide a better customer experience. Furthermore, it hopes to increase its service offering (including wheel alignment for passenger vehicles) to the general public and customers from the mining industry.,
The R10 million investment in the new store is an operation of 15 highly skilled individuals, and the figure is set to increase to 20 over the coming year, with a recruitment drive focused on wheel alignment technicians and tyre repair centre employees.
“Over the past year, we saw record prices and a demand for gold, platinum, iron ore and even coal, with the industry exceeding all expectations,” Anton says. “With the economy coming out of a global pandemic, we anticipate an even higher demand, as economies transition from fossil fuels. This move will require resources that will come from resource-rich countries like South Africa,” Anton adds.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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