Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Bridgestone will continue as the title sponsor of the World Solar Challenge 2023 to be held in Australia during October this year.
This competition is about the design, build and competing with solar-powered vehicles in the world’s foremost solar technology and advanced engineering challenge over 3 000 km across Australia.
The aim is for the different teams to showcase their engineering skills and commitment to sustainability.
Bridgestone's sponsorship of the World Solar Challenge aligns with the company's commitment to sustainability and innovation. It is all directly linked to our environmental targets – to achieve carbon neutrality and work with 100% recycled and renewable materials by 2050, as well as advance sustainable tyre technologies and solutions that preserve the environment for future generations,” said Koji Takagi, Management Board Member and Chief Sustainability Officer, Bridgestone EMIA.
As part of the sponsorship, Bridgestone is also supporting nine university teams in its region. For the competition, the company will equip the university teams with Bridgestone tyres that make use of pioneering technologies that can enhance the performance of their solar powered vehicles.
An example is the ENLITEN tyre technology platform, Bridgestone’s innovative approach to premium tyre development. The combination of multiple cutting-edge technologies provides maximum safety and outstanding tyre performance for drivers, while improving the sustainability characteristics of the tyre. Additionally, ENLITEN makes the Bridgestone tyre portfolio more adaptable to the latest mobility evolution, making all Bridgestone tyres fully EV ready.
Bridgestone’s support of the World Solar Challenge aligns with the Bridgestone E8 Commitment, the broad global corporate commitment that clearly defines the value the company is promising to deliver to society, customers and future generations in eight focus areas.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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