Bridgestone has launched their high-performance Potenza Sport tyre in South Africa this week.
The tyre, which was “co-created” by almost 4 000 drivers and end-users as part of its extensive research, is aimed at high performance vehicles, with exemplary wet and dry performance.
“This is a very exciting journey for the South African market,” Bridgestone Southern Africa’s CEO, Jacques Fourie, said during the launch. “While we have continued to update, refine and refresh our existing products, this has been an entirely new development, involving extensive research and development.”
According to Fourie, Bridgestone celebrated the group’s 90th anniversary around the world, but more significantly, the manufacturing plant in Brits, North-West Province, celebrated its 50th anniversary.
“The facility has consistently contributed to the country’s economy, job creation and technological innovation,” Fourie said. “While the Potenza Sport will not initially be manufactured in our local facility, the launch reinforces this enduring dedication to the country, as we are able to deliver the highest quality products, alongside our enduring production capacity.”
The tyre was tested by TÜV SÜD, one of Europe’s most respected independent automotive testing institutes, achieving the best performance in both dry braking and cornering and straight-line stability versus competitors in the premium segment, while offering outstanding wet performance.
The Potenza Sport was put to the test at the BMW xDrive Park in Midrand, proving to have the shortest braking distance on a dry surface as well as maintaining vehicle stability when travelling both in a straight line and through a curve.
Custom-developed Potenza Sport tyres have already been selected as original equipment by some of the most prestigious car brands in the world at OEM level, including Maserati for its MC20 supercar, Lamborghini for the Huracán STO, the Audi RS3, Ferrari F171 and the Porsche Macan.
The tyre will be available in 96 sizes from 17” to 22” to cover a wide range of passenger cars and on-road SUVs in the market, ranging from premium sedans and SUVs to luxury and prestige cars.
“Ongoing partnership highlights value of Technical and Vocational Education and Training (TVET) graduates and the dealership environment in building sustainable automotive careers.”
The Automotive Business Council (naamsa) recently submitted its quarterly review of business conditions for the South African motor vehicle manufacturing industry, during the second quarter of 2025, to the Department of Trade, Industry and Competition (DTCI).
Africa's automotive sector is experiencing a significant transformation, with Morocco emerging as a rising star while traditional leader, South Africa, faces mounting challenges.
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If you are not taking care of your customer, your competitor will.
Bob Hooey
The Automotive Business Council (naamsa) recently submitted its quarterly review of business conditions for the South African motor vehicle manufacturing industry, during the second quarter of 2025, to the Department of Trade, Industry and Competition (DTCI).
Africa's automotive sector is experiencing a significant transformation, with Morocco emerging as a rising star while traditional leader, South Africa, faces mounting challenges.
After an absence if six years, Tata passenger vehicles are back with a bang in South Africa. The last model launched locally was the Bolt, which followed in the tracks of the more well-known Indica.
