Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
BMW has announced a R4.2 billion upgrade to their Rosslyn plant with the aim of producing the next-generation X3 plug-in hybrid (PHEV) in South Africa.
To mark the 50th celebration of the plant being BMW’s first foreign facility, the German automaker announced “the electrification of Plant Rosslyn”.
Milan Nedeljković, BMW AG Board Member for Production, says that from 2024 the BMW X3 as a plug-in hybrid for global export will be manufactured in South Africa. An investment of 4.2 billion rand (over 200 million euros) will ready Plant Rosslyn for electromobility.
The investment will be accompanied by specialist training for more than 300 employees at the plant. This step will further underline BMW’s commitment to South Africa, which has been forged over five decades. This secures the future of BMW Group Plant Rosslyn, as well as the livelihoods of more than 20 000 people directly and indirectly employed at BMW Group South Africa’s facilities and within its supply chain.
The Rosslyn plant has produced more than 1.6 million vehicles to date and exported them to more than 40 countries worldwide, including 14 nations in Africa. The production portfolio in Rosslyn included the BMW 1800 SA and BMW 2000 SA, as well as BMW 5 Series and BMW 7 Series vehicles. Rosslyn was an important pillar for the production of the BMW 3 Series from 1983 until 2018 when the BMW X3, the best-selling BMW vehicle in South Africa, started rolling off the assembly line.
Founded 50 years ago as the first BMW Group plant outside Germany, the BMW Group Plant Rosslyn site has been a stable constant in the company's worldwide production network ever since.
Milan emphasised that the BMW Group builds more than just cars in this country: “In South Africa, we have not only built a plant that creates jobs and contributes to industry. Furthermore, we have been demonstrating here for years what social responsibility means.”
It was also announced that the BMW Group will donate R30 million (1.5 million EUR) to support a United Nations Children’s Fund (UNICEF) programme. The BMW Group and UNICEF will embark on a joint effort targeted at thousands of South African primary and secondary school learners to extend and deepen their knowledge of science, technology, engineering, arts and mathematics (STEAM).
“For 50 years, BMW Group South Africa has been practising sustainable development through social investment, particularly in education. We are honoured to have UNICEF’s support as we inspire and mould a new generation of leaders who will continue the BMW Group’s success story in South Africa for the next 50 years,” Milan concluded.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
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If you are not taking care of your customer, your competitor will.
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