BAIC SA concluded its first Customer Appreciation Event with the theme of "Celebrating a Journey of Trust and Gratitude: From 8 to ∞" at its Gqeberha plant, hosting customers from across South Africa.
The theme of this event was evident as BAIC SA celebrates eight years in South Africa. This exclusive event was a heartfelt celebration of the continued support and loyalty of BAIC customers, affirming BAIC SA’s commitment to putting customers at the heart of its mission.
Attendees were treated to an exclusive, behind-the-scenes tour of the BAIC production facilities, gaining insight into the state-of-the-art processes that drive BAIC SA’s dedication to excellence.
The event fostered an open environment where customers could connect directly with BAIC SA leadership and staff, share feedback and experience the company’s gratitude first-hand.
“Our customers are the driving force behind everything we do, and this event was our way of saying thank you,” says CEO Yang Yixin about the event.
“We are immensely grateful to everyone who made the journey to be with us, and we look forward to building on these relationships as we continue to bring innovation and excellence to South African roads,” said Brand and PR Manager, Ameena Sheik Hassan.
This year will be Absa’s second year of its partnership with the 2025 Cars.co.za Awards, South Africa’s most comprehensive motoring awards programme, which recognises the best in the local new-vehicle market across 13 segments annually.
Dealerfloor recently reported that Volvo Car South Africa is restructuring its operations in the country as part of a long-term brand strategic realignment that will see the number of Volvo dealerships decrease.
Leading online motoring portal Cars.co.za is putting the final touches to its upcoming Awards event, set to take place at Mall of Africa on Thursday, 27 February. Sponsored by Absa, the prestigious event will host motor industry heavyweights, media, celebrities and other stakeholders when it crowns the best cars in 13 respective segments of the market.
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If you are not taking care of your customer, your competitor will.
Bob Hooey
This year will be Absa’s second year of its partnership with the 2025 Cars.co.za Awards, South Africa’s most comprehensive motoring awards programme, which recognises the best in the local new-vehicle market across 13 segments annually.
Dealerfloor recently reported that Volvo Car South Africa is restructuring its operations in the country as part of a long-term brand strategic realignment that will see the number of Volvo dealerships decrease.
Leading online motoring portal Cars.co.za is putting the final touches to its upcoming Awards event, set to take place at Mall of Africa on Thursday, 27 February. Sponsored by Absa, the prestigious event will host motor industry heavyweights, media, celebrities and other stakeholders when it crowns the best cars in 13 respective segments of the market.
