Mahindra strengthens customer support, parts availability in SA
Mahindra has updated its customer support approach in South Africa with a renewed focus on response times, accessibility and parts availability.
- Industry News
- 4 February 2026
BAIC SA concluded its first Customer Appreciation Event with the theme of "Celebrating a Journey of Trust and Gratitude: From 8 to ∞" at its Gqeberha plant, hosting customers from across South Africa.
The theme of this event was evident as BAIC SA celebrates eight years in South Africa. This exclusive event was a heartfelt celebration of the continued support and loyalty of BAIC customers, affirming BAIC SA’s commitment to putting customers at the heart of its mission.
Attendees were treated to an exclusive, behind-the-scenes tour of the BAIC production facilities, gaining insight into the state-of-the-art processes that drive BAIC SA’s dedication to excellence.
The event fostered an open environment where customers could connect directly with BAIC SA leadership and staff, share feedback and experience the company’s gratitude first-hand.
“Our customers are the driving force behind everything we do, and this event was our way of saying thank you,” says CEO Yang Yixin about the event.
“We are immensely grateful to everyone who made the journey to be with us, and we look forward to building on these relationships as we continue to bring innovation and excellence to South African roads,” said Brand and PR Manager, Ameena Sheik Hassan.
Mahindra has updated its customer support approach in South Africa with a renewed focus on response times, accessibility and parts availability.
Strong sales momentum has driven an increase in parts stock, ensuring uninterrupted supply, faster turnaround times and peace of mind for customers by keeping vehicles on the road and businesses operating without costly downtime, says DFSK South Africa.
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