F&I training needs a rethink, dealerships are catching on
The F&I office has always been a key part of the dealership experience, but recently, it has become one of the most pressured and misunderstood roles on the floor.
- Industry News
- 5 June 2025
BAIC SA concluded its first Customer Appreciation Event with the theme of "Celebrating a Journey of Trust and Gratitude: From 8 to ∞" at its Gqeberha plant, hosting customers from across South Africa.
The theme of this event was evident as BAIC SA celebrates eight years in South Africa. This exclusive event was a heartfelt celebration of the continued support and loyalty of BAIC customers, affirming BAIC SA’s commitment to putting customers at the heart of its mission.
Attendees were treated to an exclusive, behind-the-scenes tour of the BAIC production facilities, gaining insight into the state-of-the-art processes that drive BAIC SA’s dedication to excellence.
The event fostered an open environment where customers could connect directly with BAIC SA leadership and staff, share feedback and experience the company’s gratitude first-hand.
“Our customers are the driving force behind everything we do, and this event was our way of saying thank you,” says CEO Yang Yixin about the event.
“We are immensely grateful to everyone who made the journey to be with us, and we look forward to building on these relationships as we continue to bring innovation and excellence to South African roads,” said Brand and PR Manager, Ameena Sheik Hassan.
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Human beings have an innate inner drive to be autonomous, self-determined, and connected to one another. And when that drive is liberated, people achieve more and live richer lives.
Daniel Pink
The F&I office has always been a key part of the dealership experience, but recently, it has become one of the most pressured and misunderstood roles on the floor.
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