Staff are the moral fibre of any dealership
When the moral fibre of your staff is in the right place, you are on the road to success, no matter what kind of business you are in.
- Dealer News
- 10 July 2025
Business at Ford’s manufacturing plant in Silverton Pretoria is getting back to normal but the risk of interrupted power supply remains, Ford says.
The problems arose when overhead powerlines collapsed over the N4 on 10 April after a huge storm that left large parts of Pretoria, especially in the eastern part of the city, without electricity. This included the Ford plant and related industries in the Ford supply chain.
Production was suspended on 11 April and restored in stages starting on the evening of April 12, when production has slowly resumed.
The estimated total loss of production during the down days was 1 440 units. and a dark picture of the impact of the shutdown for an extended period was sketched by Ford Africa’s president, Neale Hill.
Ford tells Dealerfloor that the scale of the Eskom infrastructure concern holds the risk of interrupted supply. “However, we continue to liaise with Eskom and local government as they work to balance the system and fully restore the network.”
The newly upgraded Silverton plant is currently the second largest in the world producing the new generation Ford Ranger as well as the Volkswagen Amarok, both for local consumption and export to more than 100 markets. More than 700 Ranger pick-ups are manufactured in Pretoria every day utilising three shifts working at the plant.
When the moral fibre of your staff is in the right place, you are on the road to success, no matter what kind of business you are in.
Opel has revealed the next-generation Grandland in South Africa, joining the current Opel range consisting of the Corsa, Mokka and Zafira.
There is no doubt that AI (Artificial Intelligence) is transforming the way we operate - from backend systems to customer-facing solutions.
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I always do like seeing other people dance in their cars. It's one of the things that makes me happy.
Ariel Gore
There is no doubt that AI (Artificial Intelligence) is transforming the way we operate - from backend systems to customer-facing solutions.
Never underestimate the power of social media, especially when you go car hunting.
In the wake of the devastating floods in the Eastern Cape, Mercedes-Benz SA has partnered with Gift of the Givers to deliver urgent aid to flood-affected communities in Butterworth and Mthatha.