Top dealerships in BMW Group rewarded
BMW Group South Africa hosted its 2024 Retailer of the Year Awards recognising the achievements of its retail network across the BMW, MINI and BMW Motorrad brands.
- Dealer News
- 20 February 2025
The Automechanika Johannesburg team has wrapped up a successful roadshow across six key African countries, aimed at engaging automotive aftermarket buyers and promoting the upcoming Automechanika Johannesburg trade show slated for the 19th to 21st November 2024 at NASREC Johannesburg.
The roadshow, strategically planned based on exhibitor feedback, covered the most requested destinations for automotive trade engagement: Lagos, Nigeria; Accra, Ghana; Nairobi, Kenya; Kigali, Rwanda; Lusaka, Zambia; and Harare, Zimbabwe. This initiative was driven by exhibitor demand to strengthen connections across the continent.
In Lagos, Nigeria, the team was warmly received at the ASPAMDA Auto Parts Market, guided by Onyezor Jasper Any, Chairperson of the Foreign Trade Committee. The highlight was a joint presentation with Automechanika Dubai, showcasing the mutual benefits of both events to Nigerian aftermarket buyers.
Moving to Accra, Ghana, the team engaged with key stakeholders from the Ministry of Trade and the Ghana Investment Promotion Agency, reinforcing the importance of industry collaboration and investment in the automotive sector.
Nairobi, Kenya, welcomed representatives from major automotive aftermarket companies eager to explore opportunities at Automechanika Johannesburg. The visit to Kigali, Rwanda, supported by Rwanda Investment Promotion, included a notable meeting with Volkswagen CEO Serge Kamuhinda, highlighting Rwanda's growing automotive potential.
The roadshow continued to Lusaka, Zambia, where local professionals showed keen interest, many of whom were attending their first Automechanika event. In Harare, Zimbabwe, the session attracted a large group of automotive professionals, with insights from Brighton Ganda of EY on industry trends and productive discussions with Zimtrade officials.
"We are thrilled with the outcome of our roadshow across Africa," says Michael Dehn, Managing Director of Messe Frankfurt South Africa, the organisers of Automechanika Johannesburg. "The enthusiastic response from industry leaders and professionals underscores the growing importance of regional collaboration in the automotive aftermarket. We were warmly received wherever we went across the continent."
BMW Group South Africa hosted its 2024 Retailer of the Year Awards recognising the achievements of its retail network across the BMW, MINI and BMW Motorrad brands.
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I always do like seeing other people dance in their cars. It's one of the things that makes me happy.
Ariel Gore
The brand new locally produced BMW X3, which is manufactured locally at BMW’s Plant Rosslyn in Pretoria for the export as well as the local market proves to be very popular.
This year will be Absa’s second year of its partnership with the 2025 Cars.co.za Awards, South Africa’s most comprehensive motoring awards programme, which recognises the best in the local new-vehicle market across 13 segments annually.
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