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AAAM announces appointment of a new CEO
Victoria Backhaus-Jerling (photo) has been appointed as the new Chief Executive Officer (CEO) of the African Association of Automotive Manufacturers (AAAM).
- Industry News
- 13 February 2025
Africa's premier automotive aftermarket trade fair, Automechanika Johannesburg, will celebrate its landmark 10th edition at the Gallagher Convention Centre in Midrand from 28-30 October this year, strategically coinciding with Transport Month.
Michael Dehn, Managing Director at show organiser Messe Frankfurt South Africa, emphasises the strategic importance of the venue change. “The move to Gallagher Convention Centre represents our commitment to providing an enhanced experience for exhibitors and visitors. The modern facilities and superior accessibility will create an ideal environment for industry networking and business development.”
The trade fair will showcase six comprehensive product categories, including Parts and Components, Electronics and Systems, Repair and Maintenance, Accessories and Customising, Car Wash and Reconditioning, and Management and Digital Solutions. This year, special focus will be placed on emerging technologies and sustainable automotive solutions, reflecting the industry's evolution towards digital transformation.
A highlight of the 2025 edition will be the Sub-Saharan African Roadshow programme, which will tour key markets that will offer exhibitors unique sponsorship opportunities and access to emerging markets across the continent.
The RMI (Retail Motor Industry Organisation) and the ARA (Automotive Remanufacturers Association) will team up for a Gas Conversion Exhibition. In addition, the South African Metered Taxi and E-hailing Association (SAMTEA) E-Hailing Conference, the Township Mechanics Indaba, and the three-day Chartered Institute of Logistics and Transport (CILT) Sub-Saharan Africa Conference will also take place.
Enhanced networking opportunities will also be realised through the Automechanika CEO Breakfast series and various industry-specific forums. “What sets Automechanika Johannesburg apart is its comprehensive coverage of the automotive industry," adds Michael. “From parts and components to digital solutions and vehicle reconditioning, we're creating a one-stop platform for industry professionals to explore, connect and grow their businesses.”
Victoria Backhaus-Jerling (photo) has been appointed as the new Chief Executive Officer (CEO) of the African Association of Automotive Manufacturers (AAAM).
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