This year’s winners showcase two clear trends: the growing dominance of Asian automakers and the continuing rise of electrified vehicles, including EVs, plug-in hybrids (PHEVs) and hybrid electric vehicles (HEVs).

Asian brands secured an impressive majority of wins across the categories: Honda, Toyota, Hyundai and Kia all delivered standout performances, with Honda taking top honours as Kelley Blue Book’s Best Overall Brand for 2025.

Toyota also continued its strong showing, particularly with models like the RAV4 Hybrid, which was lauded for its outstanding efficiency, reliability and resale value. Hyundai and Kia earned accolades as well, with vehicles like the Hyundai Ioniq 5 and the Kia EV9 earning top spots in their respective categories. The consistent performance of these brands underscores the reliability, innovation and value that consumers increasingly associate with Asian automakers.

Beyond brand dominance, the 2025 awards reveal how electrification is no longer a niche trend but a major force across the automotive world. Fully electric vehicles (EVs), plug-in hybrids (PHEVs) and hybrid electric vehicles (HEVs) featured prominently among the winners.

The Kia EV9, for instance, was named Best Electric Vehicle, celebrated for its bold styling, long-range capability and advanced technology suite. Similarly, the Toyota RAV4 Prime, a plug-in hybrid, impressed judges with its ability to deliver a strong electric-only range alongside traditional fuel reliability.

Honda’s CR-V Hybrid, another winner, represents how mainstream hybrid technology has become. It combines impressive fuel economy with the utility and comfort consumers expect from a compact SUV. Across multiple segments, from compact sedans to full-size SUVs, electrified models were no longer just an alternative — they were often the best overall option.

These awards also reflect broader consumer trends. As more buyers seek ways to balance performance, affordability and sustainability, electrified vehicles are becoming a logical choice. Automakers that offer reliable, stylish and technologically advanced EVs, PHEVs and HEVs are reaping the rewards, both in customer loyalty and industry accolades.

Notably, several American brands like Ford and Chevrolet also made strong showings, particularly with models like the Ford F-150 Lightning and the Chevrolet Equinox EV. However, it was clear that Asian brands set the tone for 2025, particularly when it came to offering the right mix of electrification, innovation and value.

The complete list of winners is as follows:

Of these performers, several are available in South Africa, namely the Honda CR-V, Honda Civic, Hyundai Kona and Kia Telluride (which is similar to the Hyundai Palisade in South Africa).