Absa has entered into a vehicle finance alliance agreement with BAIC SA, the local subsidiary of the Beijing Automotive Group Co, as the vehicle manufacturing firm expands its operations in the region.
BAIC SA launched in South Africa in 2016 and has made structural investments in our country, including a state-of-the-art manufacturing and assembly plant in the Coega Industrial Development Zone, near Gqeberha.
For Absa, the alliance represents an opportunity to boost its share of financed vehicles sold in the country as the popularity of affordable luxury brands continues to grow among South Africans. BAIC’s luxury category vehicle Beijing X55, launched locally on 15 November 2022, is a finalist in the South African Guild of Mobility Journalists’ 2023 ‘SA Car of the Year’ award.
The successful launch of its vehicle models, together with a dealer network of 29, has laid a solid foundation for BAIC SA’s expansion.
“We are honoured to partner with an automotive player that has invested in the growth of our continent and has aligned with our values as a purpose-led pan-African bank. We look forward to leveraging off each other’s strengths to drive greater competition in the market and to deliver better value for our customers,” says Charl Potgieter, Managing Executive: Absa Vehicle and Asset Finance.
As a full-value bank, Absa will partner with the automotive manufacturer to offer comprehensive financing options to help fuel BAIC SA’s growth in operations and offer attractive credit solutions to customers. Both BAIC and Absa will stay close to customers and our industry – dealer partners, vehicle importers and manufacturers – to deliver value for the industry.
“There is an increase in the sale of China’s automotive brands in our market, and this is also the case with BAIC-manufactured vehicles, as it prepares to take on competitors locally,” Charl says.
“South African consumers have come to appreciate the growing trend in affordable luxury-branded vehicles and expect more “bang for their buck” when buying a new or used vehicle during these tough economic times. This alliance answers the call from the South African consumer on many levels.”
With three models available locally, BAIC SA has many opportunities to diversify its offering throughout the value chain. Groupwide, Absa is committed to offering BAIC various services that will allow each entity to reach our growth ambitions.
DFSK’s current vehicle line-up in the country will expand with the addition of new petrol versions of the DFSK K01S Bakkie and the DFSK C35 Panel Van while on the electric vehicle side, the DFSK EC35 and EC31 are already familiar ‘faces’ locally.
Kia South Africa this weekend rewarded its top-performing dealerships across the country with prizes for outstanding achievements in sales, after-sales and service operations.
Vehicle sales in South Africa got off to a promising start in January, registering a 10.4% increase compared to the same period last year.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
Vehicle sales in South Africa got off to a promising start in January, registering a 10.4% increase compared to the same period last year.
Hyundai Automotive South Africa has announced the appointment of Zweli Mnisi (photo) as the new General Manager: Corporate Communications.
Audi South Africa has appointed Ricci Birchfield as the company’s new Head of Marketing, Product and PR. Ricci brings more than 18 years’ experience in the automotive industry, specialising in marketing, digital strategy and business transformation.
