Dealercon is a premier gathering of motor dealer leaders, OEMs, fintech disruptors and industry thought leaders, providing a platform to shape the next chapter of South Africa’s mobility story. The event is planned for 17 September 2025 at the Sandton Convention Centre.

The theme for 2025, Shift Happens, is a rallying cry. It captures both the urgency of the moment and the bold decisions that will define the industry’s relevance and growth moving forward.

As a trusted financial partner to the automotive sector, Absa is committed to enabling opportunities for collaboration across key stakeholders. We’re excited to be part of the conversations that matter and the solutions that will shape the road ahead.

“Our track record of collaboration across the industry is strong, with being a primary partner to our clients forming a key part of our business strategy. Our flagship Golden Partner Awards has run for over three decades and is testament to our commitment to honouring excellence among motor dealers,” says Charl Potgieter, Managing Executive at Absa Vehicle and Asset Finance.

“We have also played a role in connecting our automotive partners with new markets, leveraging our presence in 16 countries in Africa and abroad to drive value for our customers and associates. That is why we are proud to extend our support once again to the industry helping to bring Dealercon 2025 to life,” he stated.

Hosted by Cars.co.za, the Dealercon experience promises insightful dialogue on digital transformation of the industry, fresh intelligence with the launch of the Cars.co.za Industry report powered by TransUnion and provocative ideas from industry thought leaders, including naamsa CEO Mikel Mabasa and CEO of Business Leadership South Africa Busi Mavuso.

• To request interviews, please contact Roxanne Henderson on Roxanne.henderson@absa.africa