KAM has indicated that they have entered into the partnership to optimise sustainable development and stimulate the growth of the automotive industry in Kenya.

Some of the objectives of the partnership are:

• To promote competitive and sustainable local manufacturing
• To create wealth at both corporate and individual levels by advocating for a competitive environment for businesses to operate in, by creating better industries, growing the economy and creating jobs resulting in better standards of living for Kenyans.
• Scaling up production, increasing trade and driving the global competitiveness of Kenya’ automotive industry.
• Increasing its market share locally and regionally.

In a statement announcing the development, AAAM said it is “looking forward to KAM's contribution to its mission of growing the automotive industry and promoting allied industrialization on the African continent”.

The memorandum of understanding was signed during AAAM’s visit to Kenya to enable participants to understand Kenya’s automotive industry and provide linkages with investors.