It all started sixty years ago when Bloemfontein businessman, Barnie Human, founded the Human Auto Group.
His main goal was to provide customers with an excellent product and superior services. Till today, his Ford dealerships in Bloemfontein, Welkom, Kimberley and Ficksburg carry this motto as is evident from the rewards reaped at annual Ford Awards for 2019.
Not only did Human Auto receive the award for the Best Ford Group in the Blue Oval stable, but Human Auto Welkom scooped up a couple of individual awards as well.
Human Auto Welkom’s Workshop Manager, Kattie Griesel, is the winner in the categories for “Fixed It Right First Time” and for Customer Satisfaction, while he also received the runner-up award for Best Workshop Manager. Kattie has been with Human Auto Welkom for the past 13 years and previously at Mercedes-Benz.
Another winner from Human Auto Welkom is Elsabé Janse van Vuuren, who was runner-up in the category for Best F&I. She has been with the group for the past 15 years.
Human Auto Welkom also received the runner-up award for the Best Dealer in recognition for Retail Excellence Performance in 2019. The awards were accepted by the dealer principal of Human Auto Welkom, Pierre Beukes, who have been with the company for 21 years.
“I am very proud of our team and everyone’s performance, also our colleagues at the other Human Auto branches,” Pierre told Dealerfloor.
The National Automobile Dealers’ Association (NADA) announced the nationwide roll-out of its new dealership decal programme, designed to empower South African consumers in making confident, informed choices about where to purchase or service their vehicles.
As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
