DFSK happy about its performance and the future
DFSK celebrates its first year in South Africa with an announcement of a new SUV set to arrive next year and of good volumes and 24 dealerships in the country.
- Product News
- 7 November 2025
It all started sixty years ago when Bloemfontein businessman, Barnie Human, founded the Human Auto Group.
His main goal was to provide customers with an excellent product and superior services. Till today, his Ford dealerships in Bloemfontein, Welkom, Kimberley and Ficksburg carry this motto as is evident from the rewards reaped at annual Ford Awards for 2019.
Not only did Human Auto receive the award for the Best Ford Group in the Blue Oval stable, but Human Auto Welkom scooped up a couple of individual awards as well.
Human Auto Welkom’s Workshop Manager, Kattie Griesel, is the winner in the categories for “Fixed It Right First Time” and for Customer Satisfaction, while he also received the runner-up award for Best Workshop Manager. Kattie has been with Human Auto Welkom for the past 13 years and previously at Mercedes-Benz.
Another winner from Human Auto Welkom is Elsabé Janse van Vuuren, who was runner-up in the category for Best F&I. She has been with the group for the past 15 years.
Human Auto Welkom also received the runner-up award for the Best Dealer in recognition for Retail Excellence Performance in 2019. The awards were accepted by the dealer principal of Human Auto Welkom, Pierre Beukes, who have been with the company for 21 years.
“I am very proud of our team and everyone’s performance, also our colleagues at the other Human Auto branches,” Pierre told Dealerfloor.
DFSK celebrates its first year in South Africa with an announcement of a new SUV set to arrive next year and of good volumes and 24 dealerships in the country.
Jeanne Esterhuizen, who leads the Retail Motor Industry Organisation (RMI), has issued a compelling appeal to the wider automotive aftermarket sector to sustain and strengthen its commitment to safety excellence, environmental responsibility and superior operational standards. These are cornerstones she believes are vital for developing a resilient and ethically sound industry.
The Chinese automotive company, the Harmony Motor Group, which originally focused on luxury and ultra-luxury car dealerships, has shifted a gear with the overseas distribution of Chinese new-energy vehicles, particularly BYD.
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You can't build a reputation on what you are going to do.
Henry Ford
The Chinese automotive company, the Harmony Motor Group, which originally focused on luxury and ultra-luxury car dealerships, has shifted a gear with the overseas distribution of Chinese new-energy vehicles, particularly BYD.
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