Jacques Cloete, Sales Manager at Oranje Toyota’s Automark and Autoteam franchises and his team celebrated 100 used vehicle sales in a month a mere two months after opening their newest franchise.
Oranje opened a new Automark outlet in Bloemfontein’s busy Church Street, which is famous for all its new and mainly used car dealerships located in and around the centre of the city. Read that article here.
The Automark outlet was set up right next to the Autoteam dealership, also part of Oranje Toyota, but without OEM branding. Autoteam specialises in selling older, cheaper vehicles with higher mileage and is a franchise within the CFAO Motors SA group, the owners of Oranje Toyota.
The original Automark franchise is located next to Oranje Toyota in Langenhoven Park.
“We wanted to sell a hundred used vehicles before the end of this year through our three outlets. Although our sales were on the rise since June, shortly after the re-opening of business with lower levels of lockdown restrictions, we did around 80 cars during October. The new Automark outlet only opened its doors for business on 2 November and pushed us to where we wanted to be,” says Jacques.
He reckons the dedication and commitment of his sales team help them to reach this magic figure and the aim will now be to maintain that kind volumes and to build on them in the months to come.
“All my sales team members achieved their targets, which made it possible to reach this milestone. A positive mindset, clear goals, chasing every prospective sale and looking forward to incentives such as bonuses are encouraging people to go beyond the call of duty.”
Asked about December and January, which can be tricky financially for many potential buyers, Jacques says the 60-day payment holiday assists many in this regard.
“We can already see a slowing down in traffic because of the holiday season. Despite this, we are on target with good sale volumes so far. Our payment plan helps buyers to make the choice before going on holiday or even in the new year without the complication of a vehicle instalment during this period,“ Jacques tells Dealerfloor.
And what are the customers looking for when buying a used vehicle?
“We have an excellent reputation, which makes us one of the preferred choices when it comes to buying a pre-owned vehicle. Even our Autoteam outlet has earned a solid reputation. With these two dealerships next to each other, targeting different buyers, we cover a wider range of potential buyers. We have vehicles on offer from R80 000 to R600 000.
“About 60% of the sales last month were Toyotas with other vehicles like VW Polos also in demand. I am not even talking about bakkies. We basically have a waiting list for used bakkies, and we sell them before we even have the opportunity of advertising them. Our popular Hilux bakkie is very scarce on the used-vehicle side and its popularity goes without saying,” Jacques tells Dealerfloor.
As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
