The name Park Motors has been around for almost 37 years. It is not only a familiar name within the motor industry but also well-known to customers across the country. Dealerfloor chatted with Mark Parodi, a Group Director and the Dealer Principal at Park Motors BMW in Welkom.
1: Your group is known for its family tradition and you for your love of fast cars. Tell us a little bit more about your history and your road to where you and the Park Motor Group are today.
The Park Motors Group was started in 1983, with dealerships in Vereeniging, Sasolburg, Vanderbijlpark, Klerksdorp, Industria JHB, Durban and only much later in Welkom.
Its founding members were Davide Parodi, Mac van der Merwe and Dries van Zyl.
Numerous brands have been associated with Park Motors over the year. They included Alfa Romeo, Fiat, Mazda, Ford, Land Rover, BMW, Caltex, Total and Engen.
Today only the Parodi family remain with the Park Motors brand. I am proud to say with the help of our experienced staff we have won many accolades with all involved brands over the years.
2: What is your passion and what other hobbies or sport do you do when not involved with cars?
Motorsport and aviation, basically passed down to me from my father. The aviation side of the family started with my grandfather who was a pilot in WWII. From the motorsport side, my father competed with racing Renaults at the time. When I was younger I raced single seaters and competed in saloon car racing.
3: Do you only sell BMW’s in Welkom and what other dealerships do you have?
In Welkom we sell motorcycles at Park Adventure, we handle BMW new and approved used vehicle sales, we have a Total fuel station and a Fiat approved repair workshop.
Our workshop is open to repairs of all make of vehicles. Today we still have dealerships in the Vaal Triangle and a Total petrol station.
4: How is business going in these strange circumstances?
COVID-19 has thrown the cat amongst the pigeons. It is time to think out of the box and pursue every available avenue. It’s really a question of adapt or die. I believe it is time to reconcile and consolidate business.
5: BMW is a premium brand. Is the demand for the more luxurious and top end getting back to where they were?
Our leaders in South Africa need to wake up and put the country first for business to recover to anywhere near where we were in the past. To say business was good before the pandemic and lockdown hit, would also be untrue.
6: Is it more difficult to conclude a sale these days?
Selling is tough! I have a fantastic team and there are days where they get home after eight at night because they were busy doing deals. Keep in mind that 70% of our sales are outside of Welkom. It requires a lot of time behind the steering wheel. Deals don’t come to you, you have to go find them.
7: What are your views on financing and credit worthiness these days?
Financing in today’s environment is a huge obstacle. Our middle class is much smaller. Living costs are high, many are on the back foot after the hard lockdown.
8: To get back to the BMWs, what models are the most popular currently and why?
The BMW X3 2.0D is our most popular new BMW. It is a fantastic SUV for the family, and extremely fuel efficient for a 4x4. It can also handle the potholes with ease. Power delivery is excellent from the 2.0D engine. I must say the X3 is a bulletproof vehicle.
9: What kind of vehicles are the most popular of all the cars you are selling?
Most SUVs and double cab pick-ups sell well by us, due to our road conditions. Especially those from Toyota and Ford.
10: Are there any plan to expand the dealerships?
Not at this stage, we will maintain and upgrade existing business, keeping our eye on leadership in our country to prove themselves, not to just mislead citizens with empty promises. Take responsibility, follow through and then get the investment.
11: How business doing on the used car side?
Used car sales have overtaken new car sales and become the backbone of the dealerships in South Africa.
The National Automobile Dealers’ Association (NADA) announced the nationwide roll-out of its new dealership decal programme, designed to empower South African consumers in making confident, informed choices about where to purchase or service their vehicles.
As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Advertisement
Advertisement
I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
