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- Industry News
- 14 December 2025
Volkswagen is abandoning its separate electric vehicle naming convention, opting instead to align its battery-electric models with established combustion engine nameplates. The German automaker announced that the strategy shift would begin with the ID Polo, set to debut in 2026.
The move represents a significant departure from VW's previous approach, which launched in 2018 with the ID.3 compact hatchback. The "ID" designation was originally conceived as a distinct identifier for the brand's electric portfolio, symbolising advanced technology and zero-emission mobility.
Thomas Schäfer, Volkswagen brand CEO, emphasised the strategic reasoning behind the change in a 3 September statement: "Our model names are firmly anchored in people's minds. The ID Polo is just the beginning."
The transition will see VW's electric vehicles adopt the names of their closest internal combustion engine counterparts based on size and market positioning. The Polo nameplate, which has been in continuous production since 1975, will now span both powertrains as VW maintains parallel ICE and BEV offerings during the transition period.
Currently, VW's ID range encompasses vehicles from the compact ID.3 through the executive-class ID.7, roughly equivalent to the Passat in traditional VW hierarchy. The automaker indicated that future model generations would systematically adopt this unified nomenclature approach.
VW cited customer clarity as the primary driver for the naming consolidation, stating the decision would "help customers navigate the brand's product range more easily in the future".
According to a Reuters report, Ford and Renault have agreed to work together on a new generation of compact, lower-priced electric cars for Europe, while also expanding cooperation on commercial vans, as both manufacturers seek to defend their market positions against increasingly aggressive Chinese rivals.
As South Africa forges ahead in the automotive landscape, a notable divide has emerged in the growing realm of new-energy vehicles.
Kenya’s automotive industry recently made headlines when Tad Motors unveiled its first range of locally assembled electric vehicles (EVs), igniting discussions across Africa about the continent’s growing capacity for indigenous mobility solutions.