
Keyloop champions digital transformation as gold sponsor of naamsa South African Auto Week 2025
Article written in conjunction with Keyloop.
- Industry News
- 10 October 2025
Volkswagen Group Africa has announced the start of operations of its multifunctional facility to pilot modern farming with e-tractors in Africa. The facility is in Gashora, Rwanda, about 60 km from the capital, Kigali.
The GenFarm Project is a holistic ecosystem of e-powered mechanised farming service for rural areas in Africa that is reliable, sustainable and environmentally friendly. It also provides mobility services for transporting goods and people.
In June 2023, Volkswagen Group Africa signed a Memorandum of Understanding (MoU) with the Government of Rwanda to provide land for the establishment of the GenFarm Project.
“We are growing our footprint in Africa and regard Rwanda as a key growth market. This project demonstrates our commitment to sustainable practices and highlights our ability to provide mobility solutions to the rural community in addition to the urban community currently serviced by our Volkswagen Mobility Solutions Rwanda business.
The GenFarm Project fosters technological innovation and aligns with Volkswagen Group’s strategy to generate meaningful value for both society and the environment through sustainable mobility,” said Martina Biene, Volkswagen Group Africa Chairperson and Managing Director.
The GenFarm Project is piloted in Rwanda in partnership with Volkswagen Mobility Solutions Rwanda and Volkswagen Group Innovation Centre Europe. The Empowerment Hub (e-Hub), currently a pre-Hub built around specifically equipped standard containers while in the initial phase, will be a key component of the GenFarm.
Preparation for the construction of the actual e-Hub is underway and it is expected to be operational by the first half of 2025. Equipped with photovoltaic power system and the energy storage system, the e-Hub will supply clean energy, storage space and business space to cooperatives. This includes space for their service operations, e-tractor services and e-scooter services. Volkswagen Group Africa facilitates the stakeholder steering committee and reviews post pilot expansion possibilities.
Volkswagen Group Innovation Centre Europe supplies the e-tractors and provides equipment for the project from Wolfsburg in Germany while Volkswagen Mobile Solutions Rwanda is the catalyst in operating the pilot hub and provides input and support to the operations.
South Africa is a large country but with refuelling stations nearly everywhere across towns, cities and even in remote rural areas, enough provision has been made for all types of vehicles to refuel somewhere.
The Chinese electric vehicle manufacturer, Leapmotor, has entered South Africa and its vehicles will soon be available at selected Stellantis dealerships across the country.
Zero Carbon Charge (CHARGE) hosted the Naamsa New Energy Vehicle (NEV) Road Trip 2025 at its flagship, self-funded, off-grid, solar-powered ultra-fast EV-charging station.