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- Dealer News
- 13 June 2025
Ascend Elements, a US-based engineered materials and lithium-ion battery recycling company, recently released consumer survey results on electric vehicles (EVs) and EV-battery recycling.
Some of the most surprising finds were that nearly half of US consumers mistakenly believe EV batteries aren’t recyclable. Another widely held misconception by more than 37% of Americans is that they do not know that recycled lithium-ion battery materials can be used to make new EV batteries.
From the survey, it has also transpired that American consumers have increasingly become more positive about EVs over the past three years. 46% say EVs will outsell gasoline-powered cars in their lifetime, 59% say EVs are better for the environment than fuel-powered cars and 59% say EVs will save them money over the lifetime of the vehicle.
Other interesting finds that were reported include:
JLR has hired 50 specialists to maximise the resilience of new electric-vehicle supply chains and uphold ethical standards, amid ongoing geopolitical uncertainty as it transforms to deliver its next generation of pure electric models across all its brands by 2030.
The first, all-EV courier company, has charged its batteries and is ready for business, says Alex Staniland owner of Xpress, with an eye on innovation and gaps in the market.
As new-energy vehicles become mainstream, drivers are placing growing importance not just on range, but on the safety of what lies beneath — the electric powertrain system that powers the journey.