The importance of Africa for Chinese vehicle manufacturers
Chinese automakers are pushing to unlock Africa's underdeveloped potential, with a focus on electric and hybrid vehicles.
- Industry News
- 4 July 2025
In line with its parent company’s recent strategic realignment to new-energy vehicles (NEV), Toyota South Africa recently laid its NRV cards for SA on the table.
Although the company maintains that internal combustion engines (ICE) still have a role to play, it said it will be shifting a large part of its focus to traditional hybrid vehicles (HEV), plug-in hybrid vehicles (PHEV) and other engine conversions over the next few years, as far as the SA market is concerned.
The biggest news is that Toyota will be launching a new, mildly hybrid Hilux and Fortuner in early 2024 consisting of the standard ICE combined with an integrated starter generator and 12V-48V battery.
The company will also be introducing the Toyota Crown to South Africa this year. This crossover Crown variant is powered by a 2.5-litre, parallel-hybrid drivetrain with an output in the neighbourhood of 170kW and a fuel consumption of under 5.0L/100km.
Another NEV addition to the local market from Toyota will be a hybrid version of the new Urban Cruiser.
It is also rumoured that the plug-in hybrid RAV4, Lexus NX and RX are on their way.
Toyota has said that owing to the current scarcity of electricity on the African continent, that BEVs won’t be a practical solution yet for local consumers.
Chinese automakers are pushing to unlock Africa's underdeveloped potential, with a focus on electric and hybrid vehicles.
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