The world premiere of the design vision concept at Miami Art Week – as South Florida becomes the centre of the art world for six-days – previews what’s to come from Jaguar, as the brand recaptures the original ‘Copy Nothing’ ethos of its founder, Sir William Lyons.

Adrian Mardell, Chief Executive Office, JLR, said: “The magic of Jaguar is close to my heart – an original British luxury brand unmatched in its heritage, artistry and emotional magnetism. That’s the Jaguar we are recapturing, and we will create the same sense of awe that surrounded iconic models like the E-type. Our journey is already underway, guided by our original ethos to Copy Nothing – and the results will be spectacular.”

In Miami, Jaguar’s transformation into an electric-only brand with an elevated family of highly desirable and exclusive new luxury vehicles continues. This transition extends beyond the products Jaguar designs and engineers; it represents a reimagination of the entire brand.

Rawdon Glover, Managing Director, Jaguar, says: “We have forged a fearlessly creative new character for Jaguar that is true to the DNA of the brand but future facing, relevant and one that really stands out.”

The ‘Type’ prefix is a link to the brand’s provenance, to models like the pioneering E-type. The first zero references zero tailpipe emissions. The second represents its status as car zero in our new lineage. Its visionary design defies electric vehicle convention with a long bonnet, sweeping roofline, 23-inch alloy wheels, fastback profile and boat-tail to create a dramatic silhouette with sophisticated, modernist surfaces. This design was enabled by our unique and dedicated architect.

The latest electrification technologies and awe-inspiring designs will make future Jaguars stand out in an increasingly homogenous EV market.

Built in the UK, the first new-generation production Jaguar will be a four door GT to be revealed in late 2025. It will target a driving range up to 770km WLTP or 692km EPA, on a single charge and adding up to 321km of range in as little as 15 minutes with rapid charging.

Constantino Segui Gilabert, Chief Exterior Designer, Jaguar, says: “Jaguar is no place for the ordinary. When you see a new Jaguar for the first time, it must have a sense of awe, of never having been seen before. Type 00 commands attention, like all the best Jaguars of the past. It has a dramatic presence, channelling a unique spirit of British creativity and originality. It celebrates art and embodies the essence of Exuberant Modernism.”