Mazda made its voice heard at the Beijing International Motor Show in China where it showcased two new models, ready for the new energy future awaiting transport.
The Mazda EZ-6 is the first in a series of new energy vehicles that will be launched in China by the end of 2024. In addition, the concept model Mazda Arata, unveiled at the same time, is scheduled to be mass-produced as the second new electrified vehicle by the end of 2025 and introduced in the Chinese market. In China, where electrification is rapidly advancing, Mazda will expand its line-up of electrified products so that more customers can choose them.
The Mazda EZ-6 is a dedicated electrified model that combines Mazda’s design language, KODO-Soul of Motion, and its signature driving performance, which focuses on the Jinba-ittai (car and driver as one) driving feel, with advanced electric vehicle technology and smart technology supplied by Changan Automobile.
Two versions of the Mazda EZ-6 will be available, a battery electric vehicle (BEV) and a plug-in hybrid electrified vehicle (PHEV). Customers in China will be able to select a powertrain that matches their personal lifestyles and preferences.
The Mazda Arata is a design concept model for which Mazda took on a challenge to create a new value based on the Mazda philosophy of “Uplifting the Human Spirit”. As a crossover SUV, with a modern design that creates a sleek, elegant impression, it is designed to appeal to the advanced, sophisticated taste of Chinese consumers, the manufacturer says.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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BMW believes its fortunes in China will turn around with the introduction of its revolutionary Neue Klasse electric vehicle series, which took a major step forward this week with the launch of its first model.
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