
New Subaru Forester makes it to our shores
Subaru Southern Africa has launched the all-new 2025 Subaru Forester, marking the arrival of the sixth generation of the brand’s most successful model.
- Product News
- 29 August 2025
On 13 February, incoming Toyota Corp chief executive officer, Koji Sato, announced that the Japanese auto giant will ramp up its battery-electric offerings by focusing on its Lexus luxury brand, Reuters reported.
Sato made it clear, though, that the company will not deviate from a long-held strategy of exploring other technologies.
The comments from Sato, who takes over the world’s largest auto manufacturer from April 1, come as Toyota has pushed back against critics who have said it has been too slow to embrace battery-powered electric vehicles.
Toyota, which popularised the hybrid technology of the Prius, has said that hybrids make better sense for many drivers, especially in markets where the infrastructure is not ready to support batteries. It has also championed hydrogen-powered cars as the future.
Sato said Toyota would accelerate its battery-electric offerings by focusing on the Lexus.
"This is not a fast pivot towards battery EVs," he said, adding that much of the problem stemmed from one of "communication" about Toyota's strategy.
"To the point that we have been slow at battery EV projects, I think around half of it is a communication issue," he said.
He said the company was sticking to a previous goal of selling 3.5 million battery-electric vehicles by 2030.
He reckoned there would be further communication in April about the strategy once his team members assumed their roles.
An engineer by training, Sato started his career at Toyota in 1992 before rising through the ranks to become chief engineer of Lexus International in 2016.
While he oversaw the creation of Lexus's first fully electric model, he did previously speak of keeping open other options for powering vehicles.
In a groundbreaking achievement for electric mobility, Yangwang, BYD's premium automotive division, has shattered the global electric vehicle speed record at Germany's renowned Automotive Testing Papenburg (ATP) facility.
JLR has reached a significant milestone in the roll-out of its global renewable energy strategy with the opening of a new solar farm the size of up to 36 football pitches at its Gaydon headquarters in the United Kingdom (UK).
Chery South Africa showcased the latest addition to its Tiggo 7 range; the CSH Plug-in Hybrid’s efficiency on a road trip managed to squeeze 1 290km from a single tank of petrol.