Reuters reported that Ford Motor Co said it expected its electric vehicle business unit to lose $3 billion this year.
On a better note, the company did say though that it remained on track to achieve a pre-tax margin of 8% by late 2026.
The projected loss was revealed ahead of a briefing for investors and analysts on 23 March to discuss details of the automaker’s new financial reporting format.
Starting with first-quarter results, which will be announced on 2 May, Ford will begin reporting by business unit for Model e (electric vehicles), Blue (combustion vehicles) and Pro (commercial vehicles and services).
Ford projects Model e’s cumulative three-year loss from 2021-2023 at $6 billion, including a pro-forma loss last year of $2.1 billion, but expected the unit to be profitable on a pre-tax basis before the end of 2026.
Chief Financial Officer John Lawler said Ford would no longer break out financial results by region, only by business unit, because “that’s how we’re running the company now”.
He said Ford would provide quarterly and annual sales and market share for the company’s top five global markets but would no longer report by region.
Last year, Ford had a pre-tax loss of $600 million in China, broke even in Europe and posted a modest $400 million profit in South America, with most of its earnings before interest and taxes - $9.2 billion - coming from North America.
The company expected its Ford Pro commercial vehicle business to nearly double pre-tax profit this year to $6 billion, while the traditional Ford Blue business should see a modest increase to $7 billion.
Lawler reaffirmed the company’s target of a 10% adjusted EBIT margin by late 2026.
He said the automaker would have the global capacity to build 600,000 electric vehicles by the end of 2023 and 2 million by late 2026 - “and we intend to fully use that capacity”.
BMW believes its fortunes in China will turn around with the introduction of its revolutionary Neue Klasse electric vehicle series, which took a major step forward this week with the launch of its first model.
Tata’s passenger vehicles made a return to the South African market with some interesting models. Let’s take a closer look at what is available and at what price.
South Africa will leverage the Intra-African Trade Fair (IATF) 2025 in Algiers, Algeria, from 4 to 10 September to cement its position as Africa's automotive manufacturing leader.
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I always do like seeing other people dance in their cars. It's one of the things that makes me happy.
Ariel Gore
BMW believes its fortunes in China will turn around with the introduction of its revolutionary Neue Klasse electric vehicle series, which took a major step forward this week with the launch of its first model.
Malaysia has taken a major step forward in its electric vehicle ambitions with the official opening of Proton's first dedicated EV-manufacturing facility. The plant launch represents a pivotal moment for both the automotive manufacturer and the country's broader electrification goals.
Volkswagen is abandoning its separate electric vehicle naming convention, opting instead to align its battery-electric models with established combustion engine nameplates. The German automaker announced that the strategy shift would begin with the ID Polo, set to debut in 2026.
