Chery says it is ready to “strike on all fronts” with a range of new energy vehicles (NEV) slated for introduction in 2024.
The group – officially the largest vehicle exporter in China – reaffirmed its commitment to introduce hybrid (HEV), plug-in hybrid (PHEV), battery electric (BEV) and other NEV models to international markets in the coming year.
“Chery has outperformed the South African market consistently over the past two years, and we believe that we can further accelerate our sales performance by entering the NEV market.
“As our short history in South Africa has shown, we do not simply enter a new market segment with a new model. We compete aggressively by offering some of the best specifications, the best possible warranty and the best possible range of value-added products.
“This has allowed us not only to win sales from competitor brands, but also to grow the market segment that we have entered,” says Tony Liu, Deputy Executive General Manager of Chery South Africa.
In China, Chery has seen significant sales growth in the NEV market with its range of PHEV and BEV models. It includes its new Tiggo 7 Pro and Tiggo 8 Pro Plug-in Hybrid Electric Vehicles.
For instance, in November, Chery sold 212 076 vehicles. This is an increase of 111% over the same month last year and it is an all-time monthly record for the brand. Total sales for Chery in 2023, including PHEV and EV models in its domestic market, are up by 47.8% to 1 665 626 vehicles.
The Tiggo PHEV models use a proprietary hybrid system that was developed by Chery and tested for over five million kilometres and 30 000 hours. This makes the new Chery PHEV system one of the most comprehensively tested propulsion systems in the history of the automotive world.
At the heart of this system is a new dual electric motor system with a clean-burning turbo-petrol internal combustion engine. The system is a full hybrid, which means that it can run on electricity alone, combine both power units or use the internal combustion engine alone.
“One of the many benefits of the extensive testing of the hybrid system is that our Chery engineers were able to develop very specific driving modes for every use case. This is built into the hybrid system and the vehicle will switch between the systems automatically,” says Tony.
“In our real-world testing, the new PHEV Tiggo models offer a range of close to 1 000 kilometres. We cannot wait to introduce them in South Africa,” he says.
September 30, 2025 will be remembered as a landmark day for both the South African automotive sector and for Foton globally, says the Chinese manufacturer after its first pre-production Completely Knocked Down (CKD) Foton bakkie rolled off the assembly line at its local plant.
Chinese automotive giant, Chery, is engaged in talks with multiple car manufacturers in South Africa about sharing production facilities to build its vehicles locally, the company's regional chief has revealed to Reuters.
Motor industry leaders are anticipating a sharp fall in American electric vehicle sales after the elimination of a vital R135 000 tax incentive for purchasers.
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If you are not taking care of your customer, your competitor will.
Bob Hooey
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