Business in Potchefstroom has slowed down under current COVID-19 restrictions in 2020, with the impact of COVID-19 rippling from the town’s university to smaller businesses across town.
Dealerfloor checked in with the Eastvaal Motor Group, which owns Eastvaal Toyota Potchefstroom to get a reading on business in town.
Eastvaal Toyota Potchefstroom has been part of Eastvaal for the last 12 years and has been awarded the title as Dealer of the Year twice. It includes a full-service Hino division. Pine Maritz has been at the helm for the past six years.
Dealerfloor asked Pine about doing business in Potch and the seasonality of sales in this student town.
“It is not so much the students who are our primary customers, but people and businesses that originated in the town because of the university. The university creates a lot of secondary businesses and fuels growth for the whole town and surrounding communities.
“With the arrival of COVID-19 and the lockdown it is those businesses that are linked to the education system that are suffering the most, even today. It has a negative effect on all businesses, including the retailing of new vehicles. The likes of contractors and sub-contractors are hit the hardest and are an important part of our business,” says Pine.
“We are, however, thankful that the drawn-out drought in the area has been broken with good rainfall for the last two seasons. The farming community is an important part of our business and as such we are thankful for the recovery of this sector.”
Pine says at this moment the availability of stock and parts is a source of frustration, but with strict lockdown restrictions still in place in several countries, it is understandable that the supply chain will be interrupted.
“Competition is stiff, even from our own brand, which is represented in most of our neighbouring towns. Nevertheless, we managed to keep our heads up and still provide an excellent service and a good spread of products. We had our best month ever in November last year. We accept it was a spillover of buying customers since the more serious lockdown periods, but we are proud of this achievement.”
Pine has been with Toyota for most of his life.
“I started my career as a trainee at Oranje Toyota in Bloemfontein, worked there in different capacities before moving to Rustenburg. In Rustenburg, I also qualified as a Toyota Knight in various positions with the manufacturer. It is a title received when a certain number of criteria have been reached and it is a huge honour, but you must maintain it to keep the title.
“I am currently the chairperson of the North West Dealer Council for Toyota, representing eight dealerships in the province, and I facilitate interactions with the manufacturer on behalf of the dealerships,” says Pine.
In his spare time, Pine enjoys golf, hunting, deep sea fishing and the outdoors in general.
Electric vehicles (EVs) have introduced a whole new vocabulary into motoring. Instead of simply talking about litres of fuel, cylinders and kilometres per tank, motorists are now confronted with kW, kWh, AC, DC, WLTP, regenerative braking and a host of other terms.
Young South African motorists are increasingly opting for more affordable and practical vehicles as the cost of living puts pressure on household budgets, while still maintaining comprehensive insurance cover.
The row over BMW’s Spider-Man promotion is not really about superheroes. It is about trust, control and the creeping feeling that modern cars are becoming digital platforms first and private possessions second.
Advertisement
Advertisement
Cars are the ultimate symbol of freedom, independence and individualism. They offer the freedom to ‘go anywhere,’ whenever it suits and with whom one chooses.
Sarah Redshaw
Geely has joined the Volkswagen and Audi Used dealership in Rustenburg, expanding the Super Group operation into a three-brand dealership under the leadership of Dealer Principal Ryan Pepler.
Hyundai East Rand has been honoured as one of the 2026 Hyundai Global Top 100 Dealerships, placing it among the highest‑performing Hyundai dealerships worldwide.
Hyundai Springfield Park has capped an exceptional year by earning a place among Hyundai Motor Company’s 2026 Global Top 100 Dealerships, adding international recognition to its title as Hyundai Automotive South Africa’s Overall Dealer of the Year for 2025.
