Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Business in Potchefstroom has slowed down under current COVID-19 restrictions in 2020, with the impact of COVID-19 rippling from the town’s university to smaller businesses across town.
Dealerfloor checked in with the Eastvaal Motor Group, which owns Eastvaal Toyota Potchefstroom to get a reading on business in town.
Eastvaal Toyota Potchefstroom has been part of Eastvaal for the last 12 years and has been awarded the title as Dealer of the Year twice. It includes a full-service Hino division. Pine Maritz has been at the helm for the past six years.
Dealerfloor asked Pine about doing business in Potch and the seasonality of sales in this student town.
“It is not so much the students who are our primary customers, but people and businesses that originated in the town because of the university. The university creates a lot of secondary businesses and fuels growth for the whole town and surrounding communities.
“With the arrival of COVID-19 and the lockdown it is those businesses that are linked to the education system that are suffering the most, even today. It has a negative effect on all businesses, including the retailing of new vehicles. The likes of contractors and sub-contractors are hit the hardest and are an important part of our business,” says Pine.
“We are, however, thankful that the drawn-out drought in the area has been broken with good rainfall for the last two seasons. The farming community is an important part of our business and as such we are thankful for the recovery of this sector.”
Pine says at this moment the availability of stock and parts is a source of frustration, but with strict lockdown restrictions still in place in several countries, it is understandable that the supply chain will be interrupted.
“Competition is stiff, even from our own brand, which is represented in most of our neighbouring towns. Nevertheless, we managed to keep our heads up and still provide an excellent service and a good spread of products. We had our best month ever in November last year. We accept it was a spillover of buying customers since the more serious lockdown periods, but we are proud of this achievement.”
Pine has been with Toyota for most of his life.
“I started my career as a trainee at Oranje Toyota in Bloemfontein, worked there in different capacities before moving to Rustenburg. In Rustenburg, I also qualified as a Toyota Knight in various positions with the manufacturer. It is a title received when a certain number of criteria have been reached and it is a huge honour, but you must maintain it to keep the title.
“I am currently the chairperson of the North West Dealer Council for Toyota, representing eight dealerships in the province, and I facilitate interactions with the manufacturer on behalf of the dealerships,” says Pine.
In his spare time, Pine enjoys golf, hunting, deep sea fishing and the outdoors in general.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
Advertisement
Advertisement
You can't buy happiness but you can buy cars and that's kind of the same thing.
Unknown
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
Stellantis has announced the expansion of its multi-franchise dealer network with the addition of the Fiat and Jeep brands to the existing Westvaal Motor Group dealership in Klerksdorp in North West Province.