Triton brings the challenge to competitors
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- Product News
- 21 November 2024
Westvaal has opened a new sales, service and parts outfit for Stellantis in the Western Cape.
The new dealership will sell and support Jeep, Opel, Peugeot and Fiat as part of its Stellantis franchises. The dealership is in Paarl in the Boland.
Says Brendan Schmitt, new Dealer Principal: “It will be the first time the four brands are represented in Paarl under the Stellantis identity with Westvaal as the dealership. We have decided to bring in only four of the six Stellantis brands for now.
“The dealership building only has two showroom floors, which limits the space for more brands. On the one side are Jeep and Fiat and on the other side Peugeot and Opel, he tells Dealerfloor. They are currently renting the facility, which was previously occupied by Nissan.
Westvaal Paarl is the latest dealership to expand the group’s footprint across South Africa. The broader group has established relationships and experience with Stellantis, having several other facilities across the brands’ portfolio.
“We’re excited to amplify our brand presence in the Western Cape as we continue building our relationship with the Westvaal Motor Group and offer improved accessibility to Jeep, Opel, Peugeot and Fiat in Paarl,” says Leslie Ramsoomar, Managing Director Stellantis South Africa.
“This is yet another step forward for our customers and part of our broader plans to grow our representation across the country.”
Brendan says people can look forward to products like the award-winning Peugeot 2008 and 208, the new Opel Mokka and new jeep Cherokee range as well as other jeeps like the Gladiator, Wrangler and renegade to this region. And not to forget about the Fiat range.
“We are dedicated to structuring the best deal possible for all our customers, and it’s our mission to make the Westvaal experience an unforgettable one,” says Brendan. “Westvaal Paarl is committed to providing a professional, friendly service from the first purchase to the last service.”
Westvaal Paarl now caters for all your Jeep, Opel, Peugeot and Fiat needs, including comfortable waiting areas with complimentary Wi-Fi and refreshments. The new facility is at 225 Main Road, Hoog-en-Droog, Paarl.
Brendan has been involved with an independent group since 1999 with various dealerships in Richards Bay and decided to swop KwaZulu-Natal for the Western Cape. He says he is looking forward to the challenge and taking the brands to new heights in this region.
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Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
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