We will keep his legacy alive for future generations, says Pine Pienaar, Group Franchise Executive of the Human Auto Group, to Dealerfloor in reaction to the sudden passing of Jacques Strydom (54), owner of the well-known motor group.
Jacques was the third generation in charge of this family business founded by his grandfather, the late Barnie Human in 1950 as Human & Kie, which later on became Human Auto Motors Bloemfontein and grew to Human Auto, the Ford bastion in the Free State and Northern Cape, with dealerships in Bloemfontein, Welkom, Kimberley and Ficksburg.
In recent years, other brands like Chery and Foton were also added to the group’s portfolio.
Says Pine: “Under Jacques’ leadership Human Auto won the Dealer Group of the Year title at the Ford Dealer of the Year awards for four consecutive years as well as numerous other awards. Jacques had a unique leadership style, making sure that he got the strongest possible management team.
“He chose to spend most of his time on his farm with his family and was a leading figure in Saddlebred horse circles where he was at his happiest,” Pine says.
Jacques created the Be Human Middelwater Plaas with a conference and wedding facility and get-together venue, for the public, with concerts, flee markets and other social events being held there. It is also a place where his dealers and staff could engage with customers.
Showpieces from a previous era will leave visitors breathless at this year's George Old Car Show that will be held on Saturday 14 February at the Eden Technical High School in the Western Cape town.
After months of speculation Nissan announced it will no longer manufacture vehicles at its plant in Rosslyn outside Pretoria. Instead Nissan products will going forward be imported and the Rosslyn plant will be sold to Chery SA.
South Africa’s vibrant creative scene is set to take centre stage once again as Mahindra Fusion Fest 2026 makes its highly anticipated return.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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We are ready to take the Audi nameplate to new heights in the province through Audi Centre Polokwane, the new flagship dealer in this region.
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