We will keep his legacy alive for future generations, says Pine Pienaar, Group Franchise Executive of the Human Auto Group, to Dealerfloor in reaction to the sudden passing of Jacques Strydom (54), owner of the well-known motor group.
Jacques was the third generation in charge of this family business founded by his grandfather, the late Barnie Human in 1950 as Human & Kie, which later on became Human Auto Motors Bloemfontein and grew to Human Auto, the Ford bastion in the Free State and Northern Cape, with dealerships in Bloemfontein, Welkom, Kimberley and Ficksburg.
In recent years, other brands like Chery and Foton were also added to the group’s portfolio.
Says Pine: “Under Jacques’ leadership Human Auto won the Dealer Group of the Year title at the Ford Dealer of the Year awards for four consecutive years as well as numerous other awards. Jacques had a unique leadership style, making sure that he got the strongest possible management team.
“He chose to spend most of his time on his farm with his family and was a leading figure in Saddlebred horse circles where he was at his happiest,” Pine says.
Jacques created the Be Human Middelwater Plaas with a conference and wedding facility and get-together venue, for the public, with concerts, flee markets and other social events being held there. It is also a place where his dealers and staff could engage with customers.
Hyundai Automotive South Africa officially opened Hyundai Midrand, a new dealership aimed at strengthening the brand’s presence in Gauteng and responding to growing customer demand in one of the province’s fastest-growing commercial corridors.
The compact SUV market in South Africa has gained a new contender with the arrival of the GAC Emzoom Nova. It joins the existing Emzoom Executive and Emzoom R‑Style models, broadening the range offered by Salvador Caetano South Africa, the official distributor of GAC Motor.
Chinese vehicle brand Changan has strengthened its South African retail presence with the opening of a new flagship dealership in Umhlanga, KwaZulu-Natal, as the company pushes ahead with plans to establish about 45 dealerships nationally during 2026.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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Hyundai Automotive South Africa officially opened Hyundai Midrand, a new dealership aimed at strengthening the brand’s presence in Gauteng and responding to growing customer demand in one of the province’s fastest-growing commercial corridors.
Chinese vehicle brand Changan has strengthened its South African retail presence with the opening of a new flagship dealership in Umhlanga, KwaZulu-Natal, as the company pushes ahead with plans to establish about 45 dealerships nationally during 2026.
Taking on the challenge of restoring a legacy brand to a stronger position in South Africa is now the focus for Dealer Principal David Venter and his team at Mazda The Glen in the south of Johannesburg.
