Your next car deal could come with an AI upgrade you’ll appreciate
Artificial Intelligence (AI) can play a vital role for customers to make the right choice when hunting for a pre-owned vehicle.
- Industry News
- 5 November 2026
We will keep his legacy alive for future generations, says Pine Pienaar, Group Franchise Executive of the Human Auto Group, to Dealerfloor in reaction to the sudden passing of Jacques Strydom (54), owner of the well-known motor group.
Jacques was the third generation in charge of this family business founded by his grandfather, the late Barnie Human in 1950 as Human & Kie, which later on became Human Auto Motors Bloemfontein and grew to Human Auto, the Ford bastion in the Free State and Northern Cape, with dealerships in Bloemfontein, Welkom, Kimberley and Ficksburg.
In recent years, other brands like Chery and Foton were also added to the group’s portfolio.
Says Pine: “Under Jacques’ leadership Human Auto won the Dealer Group of the Year title at the Ford Dealer of the Year awards for four consecutive years as well as numerous other awards. Jacques had a unique leadership style, making sure that he got the strongest possible management team.
“He chose to spend most of his time on his farm with his family and was a leading figure in Saddlebred horse circles where he was at his happiest,” Pine says.
Jacques created the Be Human Middelwater Plaas with a conference and wedding facility and get-together venue, for the public, with concerts, flee markets and other social events being held there. It is also a place where his dealers and staff could engage with customers.
Artificial Intelligence (AI) can play a vital role for customers to make the right choice when hunting for a pre-owned vehicle.
The South African motor industry has lost one of its longstanding business figures following the passing of Jebb McIntosh, the group chief executive of Combined Motor Holdings (CMH), on Monday, 2 November 2026.
“South Africa’s automotive industry has been AGOA’s largest user, but for the sector the preference has already been largely overridden by the 25% Section 232 tariffs applied on vehicles and components. Losing AGOA adds a further cost to an industry that has already absorbed a significant shock.”
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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Ford South Africa employees and dealer partners contributed more than 8 000 volunteer hours to 29 community projects during its 2026 Global Caring Month programme.
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