Volkswagen South Africa (VWSA) is exploring its options of multi-franchise facilities with other brands.
The brand confirmed this to Dealerfloor, saying that there will be specific requirements for such requests that include clear brand separation and only limited to rural dealers.
While VWSA has confirmed the speculation, a spokesperson for VWSA says that there is no set date for implementation yet.
VW, like Toyota, has been fastidious in insisting on standalone showrooms with strict brand rules. But as the market has stagnated and more contenders from Asia have entered the market, it appears that VWSA will allow multi-franchise showrooms to support dealer viability.
Multi-franchise dealerships have grown in popularity among dealers of brands such as Nissan and Ford. Both these brands have lost much of their volume line-up, leaving dealers to scramble for affordable alternatives such as Mahindra, Suzuki (now the best-selling brand after Toyota), Chery, Omoda and Jaecoo and more recently MG and Jetour.
Volkswagen remains a very important part of the South African automotive landscape. Based in Kariega, the company built its first Beetle on local soil in 1951. It remains a core supplier of the current-generation Polo to left- and right-hand drive markets across the world and it also builds the Polo Vivo for the local market.
The company recently announced that it will build a third model on the same line as the Polo and Polo Vivo, starting in 2027. This third model – expected to be the VW Tera from Brazil – will give dealers a strong foothold in the ever-growing SUV market.
In a recent presentation Martina Briene (Chairperson and Managing Director: Volkswagen Group Africa) said she didn’t want protection because I’m not a protectionist advocate, “but we need to incentivise local business, local manufacturing and local trading”.
Speaking at a National Automobile Dealers’ Association (NADA) Connect 25 event recently, she mentioned a series of challenges faced local manufacturers.
She said huge investments in infrastructure and costs aspects relating to a constant supply of power, the situation at the ports, transport and logistics all affect the eventual cost of the vehicle compared to cheaper imports from elsewhere.
Today marks Earth Day 2025, a global movement dedicated to educating and empowering businesses and individuals to make more sustainable choices, particularly in renewable energy.
The Omoda C5 is better than ever, thanks to a bold new update called the C5 X Series, says the Chinese vehicle manufacturer. This update brings improvements across the board, from a more refined driving experience to greater practicality.
In 2025, Chery will introduce 19 hybrid models across the HEV (hybrid electric vehicle), PHEV (plug-in hybrid electric vehicle) and REEV (range-extender electric vehicle) categories.
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I have bad reflexes. I was once run over by a car being pushed by two guys
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Inefficiency in a dealership is often not that obvious and that is why it is difficult to identify and address.
In the face of a shifting premium automotive market, Audi South Africa is also currently re-aligning its retail operations according to the new reality where the premium vehicle sector has contracted to nearly a third of its size compared to a decade ago, with 2024 marking the lowest level yet.
The commercial vehicle industry has seen a complete shift in the market over the past year. Despite challenging market conditions, Daimler Truck Southern Africa (DTSA), along with its dealers and general distributors, successfully navigated the landscape to deliver great results, it says.
