VW Group Africa takes over retail operations of Ducati in SA

The announcement of Ducati as the fourth brand in Volkswagen Group Africa’s brand portfolio in South Africa was made in Kariega. The addition of Ducati diversifies VWGA’s brand portfolio, which includes Volkswagen Passenger Cars, Audi and Volkswagen Commercial Vehicles.

VWGA’s responsibilities include the management of retail operations and importing Ducati motorcycles, as well as parts and accessories, for the South African market.

Simphiwe Nghona, Head: Sales and Marketing at VWGA, said: “Ducati is a premium international motorcycle brand with a strong and proud heritage. Over the years, it has built up a loyal and passionate client base in South Africa, which our company is excited about, and we’re looking forward to servicing from now on. We are confident that current and future Ducati clients will positively benefit from our established sales and after-sales processes, as well as our dealer network.”

VWGA is planning to grow the Ducati brand and broadened the client reach through integrating the Ducati brand into three dealer sites, which will be located in Gauteng, the Western Cape and KwaZulu-Natal. The current approved retailer in Gauteng has been retained for the region. A new retailer in Cape Town, which is an existing Audi dealer, has been appointed, and plans are in progress to appoint a retailer in Durban for KZN.

Simphiwe adds that they have set an ambitious growth target for the brand in its first two years of full operations under the VWGA stewardship. “Our target is to achieve a double-digit market share in South Africa by the end of 2026 from the current market share base. The brand growth will be boosted by a range of exciting models, which will be introduced in South Africa over the next two years.”

VWGA has appointed Tertius Cronjé to head up the Ducati Brand in South Africa. Tertius has 24 years’ experience in the automotive retail business gained in local and international markets. His experience includes 10 years in the motorcycle retail business.

“South Africa is the ideal environment for our motorcycle range, either for track use, twisty roads or gravel. I am sure that this, together with the passion and professionalism of our new partner, Volkswagen Group Africa, will allow us to provide great experiences to our Ducatisti. We will expand our presence in the country and get closer to their needs, also considering that in the country there are some of the greatest collectors in the world of special cars and bikes,” commented Francesco Milicia, Director: Global Sales & After-sales at Ducati Motor Holding s. p. A.