
Absa puts data, demographics and purchase decisions under the spotlight at DealerCon
Demand, opportunity and timing – these are some of the key factors driving South African consumers’ vehicle purchasing decisions.
- Industry News
- 18 September 2025
The Nissan Magnite seems to have captured the imagination of traditional as well as new buyers of the brand. With an updated Magnite recently launched and arriving at dealerships currently, there is good interest from prospective buyers of small Crossovers with a strong SUV character.
“The Magnite, especially in the new updated format, represents excellent value for money and is known as a highly reputable vehicle with very competitive running costs,” says Marius du Toit, Managing Director of the 4Wheels Motors Group, which has several Nissan dealerships in its portfolio.
Marius, who is also on the Nissan South Africa Advisory Board, says new, modern styling cues like the bright interior finish to mention one aspect, are precisely what new car buyers want and to attract a wide variety of customers.
“In its segment, all the models in their different price ranges are a hard act to follow as the looks, the specification level and value proposition are all class leading,” Marius tells Dealerfloor.
Other Nissan dealers Dealerfloor chatted to concur that the Magnite’s price advantage, like most vehicles build in India, is crucial for the local market. “Affordability connected to a decent spec level, low running costs and reliability take centre stage for the majority of new car buyers in the country,” says Pierre du Plessis, Dealer Principal at Algoa Nissan and winner of various categories in the annual Nissan Dealer of the Year awards.
“The updated version will most definitely draw even more attention to the nameplate and the Nissan brand. I believe the Magnite is the stepping stone for more and larger affordable crossovers and SUVs to come to our shores in the foreseeable future.
“Nissan has a strong name, good reputation and established dealer network in South Africa, which all bring peace of mind for customers buying a Magnite. Our customers are happy, and the feedback about the product is first-class,” Pierre tells us.
Mahindra South Africa held its Dealer Conference 2025 in Dubai with a focus on strengthening dealer partnerships, enhancing the customer experience and shaping the future together.
The traditional art of haggling with car dealers is getting a digital makeover. A subscription-based artificial intelligence service in the USA is now doing the negotiating for thousands of customers, promising to eliminate the stress and time commitment of securing a better price on vehicle purchases.
“I’m excited and ready for the new challenge,” says Brian Looney, the newly appointed Dealer Principal at CFAO Mobility’s brand-new Isuzu dealership at Cape Gate, which is set to be fully operational from October this year.