
Asian brands, EVs dominate 2025 Best Buy Awards
The 2025 Best By Awards, announced by Kelley Blue Book, reflect the rapidly shifting landscape of the automotive market not only in the USA, but also elsewhere.
- Industry News
- 17 April 2025
The Nissan Magnite seems to have captured the imagination of traditional as well as new buyers of the brand. With an updated Magnite recently launched and arriving at dealerships currently, there is good interest from prospective buyers of small Crossovers with a strong SUV character.
“The Magnite, especially in the new updated format, represents excellent value for money and is known as a highly reputable vehicle with very competitive running costs,” says Marius du Toit, Managing Director of the 4Wheels Motors Group, which has several Nissan dealerships in its portfolio.
Marius, who is also on the Nissan South Africa Advisory Board, says new, modern styling cues like the bright interior finish to mention one aspect, are precisely what new car buyers want and to attract a wide variety of customers.
“In its segment, all the models in their different price ranges are a hard act to follow as the looks, the specification level and value proposition are all class leading,” Marius tells Dealerfloor.
Other Nissan dealers Dealerfloor chatted to concur that the Magnite’s price advantage, like most vehicles build in India, is crucial for the local market. “Affordability connected to a decent spec level, low running costs and reliability take centre stage for the majority of new car buyers in the country,” says Pierre du Plessis, Dealer Principal at Algoa Nissan and winner of various categories in the annual Nissan Dealer of the Year awards.
“The updated version will most definitely draw even more attention to the nameplate and the Nissan brand. I believe the Magnite is the stepping stone for more and larger affordable crossovers and SUVs to come to our shores in the foreseeable future.
“Nissan has a strong name, good reputation and established dealer network in South Africa, which all bring peace of mind for customers buying a Magnite. Our customers are happy, and the feedback about the product is first-class,” Pierre tells us.
In the face of a shifting premium automotive market, Audi South Africa is also currently re-aligning its retail operations according to the new reality where the premium vehicle sector has contracted to nearly a third of its size compared to a decade ago, with 2024 marking the lowest level yet.
The Halfway Group has opened the doors to a brand-new Lexus dealership, located in Lynnwood, Pretoria, with Chris Jones as the Dealer Principal.
Stellantis has announced the expansion of its multi-franchise dealer network with the addition of the Fiat and Jeep brands to the existing CMH East Rand dealership in Boksburg, Gauteng.