The reality of a breakdown during the hostile Dakar
The Dakar Rally is often portrayed as a heroic clash between man, machine and an unforgiving wilderness.
- Industry News
- 14 December 2025
BB Group says its UD Truck dealership in Polokwane is the largest representing the brand in Limpopo and has a rich history of partnership and community impact.
BB Trucks Polokwane is a cornerstone of commercial trucking in Limpopo. As part of the BB Group, which has served South Africans since 1959, the dealership officially opened its doors in 1993. However, its legacy began even earlier as one of the first Nissan Diesel dealerships in the country.
At the heart of BB Trucks Polokwane is Dealer Principal Isaac Bilangulu, whose leadership philosophy centres on purpose-driven success. Isaac believes that true achievement lies in building lasting relationships and delivering meaningful service, not just hitting sales targets.
His team reflects this ethos, with daily alignment meetings that foster collaboration and ensure every customer receives attentive, solution-orientated service.
The dealership boasts a team of seasoned professionals:
Kobus Taute (Workshop Manager with 28 years’ experience), Lynnette Coetzee (Parts Manager with expert product knowledge), Cole Gilbert (Sales Manager), Madeleine Grobler (CRM and Marketing Lead, championing community initiatives), and Carla Smit (Workshop Admin Manager).
BB Trucks Polokwane has consistently earned top honours within the UD Trucks network, including multiple Dealer of the Year awards. In June 2025, BB Trucks Polokwane proudly received the Marketing Award at the Annual Dealer Conference, an acknowledgment of its strategic commitment to marketing excellence and its role in driving brand awareness, lead generation and customer engagement across the region.
BB Trucks Polokwane believes that success is only meaningful when shared. The dealership actively supports local schools, old-age homes and charities and participates in events like golf days, farming expos, and Mandela Day initiatives.
“We’re proud to give back,” says Madeleine. “Every initiative reminds us that we’re part of something bigger than business, we’re part of a community.”
Minimising downtime and maximising reliability are central to BB Trucks Polokwane’s service promise. With a strong focus on parts availability and rapid response, the dealership has built enduring relationships with fleets and businesses across Limpopo.
“If a client has a problem, solving it becomes our mission,” says Cole. “We’re here to keep clients’ trucks moving.
“Our door is always open, and we believe in partnerships that are personal, not just transactional,” he concludes.
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