
Staff are the moral fibre of any dealership
When the moral fibre of your staff is in the right place, you are on the road to success, no matter what kind of business you are in.
- Dealer News
- 10 July 2025
UD Trucks Southern Africa announced the addition of its latest dealership in Midvaal, operated by the ETTC Group. This new facility strengthens UD Trucks’ commitment to providing high-quality sales, service and parts support, strategically positioned to serve fleet operators and transport businesses along South Africa’s key N1 and N3 routes.
With over 30 years of industry expertise, ETTC is renowned for its customer-focused approach and deep understanding of trucking needs. Under the leadership of Dealer Principal, Ansie van Rhyn, the Midvaal dealership promises to deliver seamless service across UD Trucks' product range.
Ansie joined the ETTC group in April with a wealth of OEM knowledge and dealer principal experience. The ETTC Group believes in the empowerment of female leadership roles, recognising the unique perspectives and strengths they bring to drive impactful and transformative leadership in the commercial industry, it says in a statement.
"The introduction of the Midvaal dealership is a significant milestone," Director of ETTC, Corrie Barnard, says. "We are dedicated to building strong, reliable relationships with our customers, offering essential support to keep them moving efficiently along vital transport corridors.”
Located in the heart of Midvaal, the dealership serves as an essential access point for UD Trucks' customers across Gauteng and nearby economic centres, providing logistical convenience and reducing downtime with its comprehensive services. The dealership is equipped with state-of-the-art diagnostic tools, a dedicated parts department and after-hours roadside assistance, ensuring continuous support and minimising interruptions for transport operators.
Filip van den Heede, Managing Director of UD Trucks Southern Africa, emphasised the strategic importance of this location: “The Midvaal dealership bolsters our support network, giving our customers easy access to quality service along some of South Africa’s most critical routes. We’re excited to offer this enhanced convenience and reliability.”
This new dealership complements ETTC’s extensive network, which includes locations in Ermelo and Newcastle.
When the moral fibre of your staff is in the right place, you are on the road to success, no matter what kind of business you are in.
The Thorp Motor Group did the official breaking of new ground for its latest and most ambitious development yet – a brand-new Motor City in Sandown that will bring four of the Group’s leading vehicle brands together under one roof.
One of the topics that comes up often when I write articles is “waste” within a dealership. Quite often, expenses are cut when times are challenging but often, waste is confused with expenditure.