Your next car deal could come with an AI upgrade you’ll appreciate
Artificial Intelligence (AI) can play a vital role for customers to make the right choice when hunting for a pre-owned vehicle.
- Industry News
- 5 November 2026
As 2024 draws to a close, I think it is pertinent to look back at some of the articles that I have written this year. I always try to concentrate on the basics and very often they are the areas of a dealership that need continuous and regular focus.
The Right Parts at the Right Time – it requires consistent review and adjustment to ensure that you carry the right parts at the right time. It avoids obsolescence and generates GP – a double positive.
Google Reviews – make sure that your Google review scores are as high as possible and that customer feedback is managed effectively. Use these positive scores as part of your marketing.
Fixed Overhead Coverage – try to ensure that used vehicle, service and parts GPs cover your overheads, which means that your new vehicle GP minus variable overheads is effectively your bottom line.
Doing the deal versus selling the vehicle – a deal (sale and trade in) is most often far more lucrative that just selling the vehicle. Ensure you have a culture of doing deals in your dealership.
Parts Obsolescence – most of this comes from ordering of “nonstock” parts, incorrect workshop diagnosis and customer credits. Make sure that you have the processes in place to manage these areas of your business.
Telephony – know how many calls are coming in, the reason for the call, the busy time periods, the extensions involved in the calls. Make sure your telephonists are trained to answer the phone the way you require and that the client’s telephone experience with your dealership is positive no matter to whom they talk.
Used Car Stock Days – keep on top of activity on your used car stock so that overaged stock is an exception versus the norm. There is no reason for a used vehicle to be in stock longer than 30 days.
The full articles covering these subjects were published during the year and can be found on www.dealerfloor.co.za.
All that is left for me to say in 2024 is Merry Christmas to those who celebrate Christmas. Have a great holiday to those taking a break over the festive season and see you in 2025.
Artificial Intelligence (AI) can play a vital role for customers to make the right choice when hunting for a pre-owned vehicle.
The South African motor industry has lost one of its longstanding business figures following the passing of Jebb McIntosh, the group chief executive of Combined Motor Holdings (CMH), on Monday, 2 November 2026.
“South Africa’s automotive industry has been AGOA’s largest user, but for the sector the preference has already been largely overridden by the 25% Section 232 tariffs applied on vehicles and components. Losing AGOA adds a further cost to an industry that has already absorbed a significant shock.”
Advertisement
Advertisement
I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
Ford South Africa employees and dealer partners contributed more than 8 000 volunteer hours to 29 community projects during its 2026 Global Caring Month programme.
Generating an AI description for an ad quickly is useful, but the real test is whether it makes the whole process of preparing an advert easier. In this article, sponsored by AutoTrader, we look at behind the vehicle listings, tools that simplify everyday tasks could make a meaningful difference to how sales teams spend their time.
Imperial Motors Zambia, part of Motus Africa, has added UD Trucks to its dealership offering following an official launch in Lusaka on 1 October. The brand will be represented at three operational locations in Lusaka, Kitwe and Solwezi.