BAIC SA wins prestigious award in China
BAIC South Africa has won the prestigious Excellent Retail Award at the Chinese manufacturer’s 2024 BAIC global distributor business event.
- Industry News
- 17 May 2024
In today’s social media age, reviews have become an important marketing tool. One of the main review “products” is Google reviews.
When I do research on a product or company to do business with, I always look for references or reviews. In the same way that you will look at references before you employ someone, clients are more often looking at references for your dealership.
I am no expert in Google reviews, the set up or T&Cs, but I know that we have seen a really good response from potential clients when it comes to deciding on our brand in our canopy business. The more positive reviews, the more likely it is that the client will be confident to deal with you.
Here are some basic suggestions:
Use your review score in your marketing and sales efforts. A good Google review score is something to be proud of and you should ensure that everyone knows about it.
Discuss positive and negative feedback with your staff so that everyone understands the importance of the reviews. Use the reviews to refine and improve processes in your dealership.
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