
Staff are the moral fibre of any dealership
When the moral fibre of your staff is in the right place, you are on the road to success, no matter what kind of business you are in.
- Dealer News
- 10 July 2025
In today’s social media age, reviews have become an important marketing tool. One of the main review “products” is Google reviews.
When I do research on a product or company to do business with, I always look for references or reviews. In the same way that you will look at references before you employ someone, clients are more often looking at references for your dealership.
I am no expert in Google reviews, the set up or T&Cs, but I know that we have seen a really good response from potential clients when it comes to deciding on our brand in our canopy business. The more positive reviews, the more likely it is that the client will be confident to deal with you.
Here are some basic suggestions:
Use your review score in your marketing and sales efforts. A good Google review score is something to be proud of and you should ensure that everyone knows about it.
Discuss positive and negative feedback with your staff so that everyone understands the importance of the reviews. Use the reviews to refine and improve processes in your dealership.
When the moral fibre of your staff is in the right place, you are on the road to success, no matter what kind of business you are in.
The Thorp Motor Group did the official breaking of new ground for its latest and most ambitious development yet – a brand-new Motor City in Sandown that will bring four of the Group’s leading vehicle brands together under one roof.
One of the topics that comes up often when I write articles is “waste” within a dealership. Quite often, expenses are cut when times are challenging but often, waste is confused with expenditure.