
SA Auto Week to take place in Eastern Cape during October
Despite potential headwinds, South Africa’s automotive industry remains committed to long-term growth and resilience.
- Industry News
- 2 April 2025
In today’s social media age, reviews have become an important marketing tool. One of the main review “products” is Google reviews.
When I do research on a product or company to do business with, I always look for references or reviews. In the same way that you will look at references before you employ someone, clients are more often looking at references for your dealership.
I am no expert in Google reviews, the set up or T&Cs, but I know that we have seen a really good response from potential clients when it comes to deciding on our brand in our canopy business. The more positive reviews, the more likely it is that the client will be confident to deal with you.
Here are some basic suggestions:
Use your review score in your marketing and sales efforts. A good Google review score is something to be proud of and you should ensure that everyone knows about it.
Discuss positive and negative feedback with your staff so that everyone understands the importance of the reviews. Use the reviews to refine and improve processes in your dealership.
Firstly, all praise to the Almighty for bestowing his favours upon us without which none of this is possible.
A few small ideas to help you add to your bottom line and enhance your balance sheet:
Dealerfloor chats to Jaun Marais (photo), Operations Executive at the Hatfield Motor Group, about their recent expansion of GWM dealerships and his plans and passion for the Chinese brand, which has become a vital part of the group’s product offering and business success.