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- Industry News
- 25 November 2024
Suzuki Auto South Africa celebrated its performance in the past year at its national dealer conference, recognising its top performing dealers.
Awards were handed to the best performing dealers in various categories, including sales, after-sales, Mobility Finance and parts supply, culminating in the Dealer of the Year 2020 Award. This coveted award was handed to Suzuki Rustenburg.
“Last year, Suzuki Rustenburg best personified the spirit that all our dealers have shown. Our dealers have helped Suzuki grow its annual sales by 9% in fiscal year 2020, while the market contracted by a massive 26%,” says Yukio Sato, the Managing Director of Suzuki Auto South Africa.
A few years ago, Suzuki started to award dealers who had a very high average score across all categories, including parts availability, sales and service support, Mobility Finance support and overall customer service. These dealers all received a Platinum Award.
For the 2020 fiscal year, no less than 13 dealers received a Platinum Award.
Soon after introducing the Platinum Award, the average performance of a Suzuki dealer was such that Suzuki introduced an ever-higher award – the Elite Dealer Award – which this year had 11 recipients.
“It is incredible to consider that a third of all of our dealers received a Platinum or Elite Dealer Award and that the average service level of a Suzuki dealer in South Africa is now higher than that of the winning dealer in our first year in South Africa just over a decade ago,” says Sato san.
WINNERS 2020/2021 |
|
Elite Dealer Awards: |
|
Elite Dealer Award |
Suzuki Centurion |
Elite Dealer Award |
Suzuki Klerksdorp |
Elite Dealer Award |
Suzuki Rustenburg |
Elite Dealer Award |
Suzuki Montana |
Elite Dealer Award |
Suzuki Menlyn |
Elite Dealer Award |
Suzuki Bramley |
Elite Dealer Award |
Suzuki Northcliff |
Elite Dealer Award |
Suzuki Bryanston |
Elite Dealer Award |
Suzuki Tableview |
Elite Dealer Award |
Suzuki Kyalami |
Elite Dealer Award |
Suzuki Alberton |
Platinum Awards: |
|
Platinum Dealer award |
Suzuki Helderberg |
Platinum Dealer award |
Suzuki Tygervalley |
Platinum Dealer award |
Suzuki Queenstown |
Platinum Dealer award |
Suzuki West Rand |
Platinum Dealer award |
Suzuki Kenilworth |
Platinum Dealer award |
Suzuki Stellenbosch |
Platinum Dealer award |
Suzuki Ipop South |
Platinum Dealer award |
Suzuki Welkom |
Platinum Dealer award |
Suzuki Bassonia |
Platinum Dealer award |
Suzuki George |
Platinum Dealer award |
Suzuki Port Elizabeth |
Platinum Dealer award |
Suzuki Boksburg |
Platinum Dealer award |
Suzuki Hatfield |
Best Practice Sales: |
|
Best practice – Sales (Period April – June 2020) |
Suzuki Stellenbosch |
Best practice - Sales (Period July - September 2020) |
Suzuki Witbank |
Best practice - Sales (Period October - December 2020) |
Suzuki Piet Retief |
Best practice - Sales (Period January - March 2021) |
Suzuki Manzini |
Overall best Practice - Sales (Period April 2020 – March 2021) |
Suzuki Welkom |
Best Practice Service: |
|
Best practice – Service (Period April – June 2020 |
Suzuki Montana |
Best practice - Service (Period July - September 2020) |
Suzuki Centurion |
Best practice - Service (Period October - December 2020) |
Suzuki Centurion |
Best practice - Service (Period January - March 2021) |
Suzuki Kenilworth |
Overall best Practice - Service (Period April 2020 - March 2021) |
Suzuki Centurion |
Best Practice Parts: |
|
Best practice – Parts (Period April – June 2020 |
Suzuki Centurion |
Best practice - Parts (Period July - September 2020) |
Suzuki Queenstown |
Best practice - Parts (Period October - December 2020) |
Suzuki Umhlanga |
Best practice - Parts (Period January - March 2021) |
Suzuki Centurion |
Overall best Practice - Parts (Period April 2020 - March 2021) |
Suzuki Centurion |
Best SSI (Service Satisfaction Index) |
Suzuki Klerksdorp |
Best CSI (Customer Satisfaction Index) |
Suzuki Centurion |
Dealer to Watch |
Suzuki Cape Town |
Above 1000 unit Sales for the Year |
Ipop Motor Group |
Above 1000 unit Sales for the Year |
Penta Motor Group |
Above 1000 unit Sales for the Year |
Trust Auto Group |
Top Sales Volume Group |
Penta Motor Group |
Top Sales Volume Dealer |
Suzuki Menlyn |
Best Market Share Dealer 2020 |
Suzuki Piet Retief |
Most Improved Dealer |
Suzuki Upington |
Technician of the Year |
Owen Adams – Suzuki Helderberg |
Parts Manager of the Year |
Odette Allers – Suzuki Queenstown |
Service Manager of the Year |
Rico Raath – Suzuki Centurion |
Sales Manager of the Year |
Daryl Naidoo – Suzuki Zululand |
Mobility Finance Support: |
|
Rural Dealer Category |
|
Gold |
SUZUKI QUEENSTOWN |
Small Dealer Category: |
|
Gold |
SUZUKI KLERKSDORP |
Medium Dealer Category: |
|
Gold |
SUZUKI WEST RAND |
Large Dealer Category: |
|
Gold |
SUZUKI MENLYN |
Overall Mobility Finance Support Winner |
SUZUKI MENLYN |
Top Large Category Dealer 2020 |
SUZUKI CENTURION |
Top Medium Category Dealer 2020 |
SUZUKI HELDERBERG |
Top Small Category Dealer 2020 |
SUZUKI KLERKSDORP |
Top Rural Category Dealer 2020 |
SUZUKI QUEENSTOWN |
Overall Dealer of the Year 2020 |
SUZUKI RUSTENBURG |
As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.